Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

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Don’t Diagnose Me w/ Mental Health Activist Sarah Fay

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We all know the saying and the truth of how much we judge a book by its cover. I feel it is a dramatic metaphor for much of humanity. And I don’t minimize it either. I feel it’s our responsibility to ...

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What Is True Influence & How Can You Increase Yours w/ Yale Professor Zoe Chance

What Is True Influence & How Can You Increase Yours w/ Yale Professor Zoe Chance

Here are three very popular topics that I don't think that many people are really driven by; Sell! Control! Lead! My experience however, is we all desperately want the ability to positively influence ...

3 Okt 20251h 10min

Preparing Yourself To Survive The Inevitable Huge Losses of Life w/ Screenwriting Teacher Colin Campbell

Preparing Yourself To Survive The Inevitable Huge Losses of Life w/ Screenwriting Teacher Colin Campbell

In this world nothing can be said to be certain, except death and taxes". Said Benjamin Franklin. What are death and taxes? Arguably, losses. What is trauma and tragedy? I submit they are losses. And ...

29 Sep 20251h 23min

The Psychology Of Connecting To Your Authentic Self w/ American Psychological Association President Dr Thema Bryant

The Psychology Of Connecting To Your Authentic Self w/ American Psychological Association President Dr Thema Bryant

Who is the authentic you? Some people feel like they remember being an authentic self at some point, and I feel many never experienced it. But I feel we all long to just be comfortable being us. What ...

26 Sep 20251h

The Force Continuum of Believing In Yourself w/ Texas A&M Prof Wendi Zimmer

The Force Continuum of Believing In Yourself w/ Texas A&M Prof Wendi Zimmer

I feel we are experiencing a schizophrenic time in our culture where we adamantly believe in our opinions and perspectives, but we have very little true belief in ourselves. We are increasingly insecu...

22 Sep 20251h 13min

How You Act Trumps All - At Least At First w/ Andy Andrews

How You Act Trumps All - At Least At First w/ Andy Andrews

As you know I seldom talk about current events on this podcast. But a few years ago I did address one. It was the 2022 Oscars where actor Will Smith slapped comedian Chris Rock. I did not see it and d...

19 Sep 20251h 5min

Just Breathe - Can We Really Alter Our Physical & Mental States By Doing Breathwork w/ Francesca Sipma

Just Breathe - Can We Really Alter Our Physical & Mental States By Doing Breathwork w/ Francesca Sipma

I breathe just to live. I walk to live. I eat, drink, and sleep to live. Is there a benefit to breathing more or differently than necessary? I walk more than necessary for my health and fitness and go...

15 Sep 20251h 10min

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