Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Voice in Our Head, Why It Matters, and How to Harness It w/ Professor Ethan Kross

The Voice in Our Head, Why It Matters, and How to Harness It w/ Professor Ethan Kross

We all know we have an inner voice, whether it speaks out loud, you write letters in your head like I do, or it’s just the constant stream of thoughts and feelings running amok at all times. A frequen...

12 Sep 20251h 8min

Fawning: Our Appeasing & “Protecting” Others Is Hurting Us All w/ Dr. Ingrid Clayton

Fawning: Our Appeasing & “Protecting” Others Is Hurting Us All w/ Dr. Ingrid Clayton

We all have a primary pattern of dealing with relational conflict. There are a scant few, in my experience, who do it with health and peace. The rest tend to fall into what psychologists have labeled,...

8 Sep 20251h 15min

Getting What We Expect From Ourselves & How To Expect More w/ Anthony Trucks

Getting What We Expect From Ourselves & How To Expect More w/ Anthony Trucks

The self-help and personal development world gives primary focus to increasing our performance so we can achieve greater successes in our lives. And it’s true we all are capable of more. Nobody is per...

5 Sep 20251h 8min

Considering We Are The Matrix & It Is All A Mind Game To Generate A Feeling

Considering We Are The Matrix & It Is All A Mind Game To Generate A Feeling

A few nights ago I watched The Matrix with four of my younger kids after one said she didn’t remember ever seeing it. A group of my older kids had gotten together to watch it recently as well. I’m tal...

1 Sep 202540min

Rejecting “No Regrets” & Embracing Life Lessons w/ Dan Pink

Rejecting “No Regrets” & Embracing Life Lessons w/ Dan Pink

“No regrets” is an American slogan along with “No Fear” and “Just Do It.” Yet more often than not we don’t “just do it,” having no fear is psychopathic, and having no regrets means you have no sorrow ...

30 Aug 202550min

Can You Sell Happiness, Peace & Purpose If People Really Do Not Want It

Can You Sell Happiness, Peace & Purpose If People Really Do Not Want It

I’ve spent a lifetime doing. Achieving and building and creating and adding. And now I find that what I most want is peace. I’m 54 and I’m tired. Not physically tired. But emotionally. The past four y...

26 Aug 202535min

Your Calling Is Not One Role & What Is A Calling w/ Career Expert Dan Miller

Your Calling Is Not One Role & What Is A Calling w/ Career Expert Dan Miller

I have done a number of podcasts on calling, but as I don’t believe anyone has the definitive definition of what a calling is and what your’s might be, I am a fan of a continued discussion with variou...

22 Aug 202558min

Who Is Creative (Some More Than Others) & How To Go From Creativity To Delivering A Performance Or Product w/ Zorana Ivcevic Pringle

Who Is Creative (Some More Than Others) & How To Go From Creativity To Delivering A Performance Or Product w/ Zorana Ivcevic Pringle

Do we all have some creative ability in us? Yes. Can we learn and grow to be more creative? Yes. Should we all be living as “creatives?” I question this. But what creativity we have, whether it’s art,...

18 Aug 20251h 18min

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