The 6 Principles for Writing Messages People Won't Swipe Away

The 6 Principles for Writing Messages People Won't Swipe Away

Think of all the texts, emails, and social media posts you're inundated with each day. Sometimes you read them, and sometimes you swipe them away, telling yourself, perhaps not so honestly, that you'll revisit them later.

If you're the sender of such missives and memos or the creator of content, you hope the recipient has the first response, that, instead of deep-sixing your message, they take the time to engage and take action on it.

How do you increase the odds of that happening? Rather than just guessing at the answer, Todd Rogers has done empirical experiments to discover it. Todd is a behavioral scientist, a professor of public policy at the Harvard Kennedy School, and the author of Writing for Busy Readers: Communicate More Effectively in the Real World. Today on the show, Todd explains the four-stage process people use in deciding whether to engage with your writing, whether in a personal or business context, and how influencing these factors not only comes down to the style of your writing, but its overall design. Todd offers tips to improve both areas, so that you can effectively capture people's attention.

Resources Related to the PodcastConnect With Todd Rogers

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(1160)

Overdiagnosed — How Our Obsession with Medical Testing and Labels Is Making Us Sicker

Overdiagnosed — How Our Obsession with Medical Testing and Labels Is Making Us Sicker

Modern medicine has given us incredible tools to peer inside the body and spot disease earlier than ever before. But with that power comes a problem: the more we look, the more we find — and not every...

8 Sep 202559min

Good Anger — Harnessing a Misunderstood Emotion

Good Anger — Harnessing a Misunderstood Emotion

Most people think of anger as a problem — something to avoid or repress. It’s irrational, immature, and best left behind.But what if anger isn’t bad? What if it can actually be an incredibly positive,...

2 Sep 202550min

The Code They Killed For — Honor, Manhood, and the American Gunfighter

The Code They Killed For — Honor, Manhood, and the American Gunfighter

When you picture a gunfighter, you probably think of a Hollywood cowboy — spurs jangling, six-shooter on his hip, squaring off at high noon in a dusty frontier town. But gunfighters weren’t just produ...

26 Aug 202551min

Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life

Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life

The ancient art of rhetoric has shaped political policies, influenced social movements, structured legal arguments, and molded cultural narratives throughout history. It's been used for three thousand...

19 Aug 202551min

How to Make a Big Decision (Faster!)

How to Make a Big Decision (Faster!)

Making big decisions can feel paralyzing. Whether it's choosing a new job, moving to a different city, or deciding if you should break up with someone, these choices can keep you agonizingly stuck, fo...

12 Aug 202552min

Rooted Living in a Shallow Age — A Shepherd’s Guide to the Good Life

Rooted Living in a Shallow Age — A Shepherd’s Guide to the Good Life

In a world that often feels dominated by technology and constant change, it’s easy to forget that some people are still living by the rhythms of ancient traditions. James Rebanks, an author and shephe...

5 Aug 202544min

From Plane Crashes to Terrorist Attacks — Who Survives, and Why

From Plane Crashes to Terrorist Attacks — Who Survives, and Why

You're on an airplane that crash lands. Smoke fills the cabin, and you've got only seconds to react. How would you respond? Would you immediately take action — or freeze in place?While you might think...

29 Juli 20251h

The 6 Levels of Wealth and How to Reach Them

The 6 Levels of Wealth and How to Reach Them

You've heard the advice that to build wealth, you need to earn more, spend less, and invest consistently. But what if there was a clearer way to understand exactly where you stand financially — and wh...

22 Juli 202547min

Populärt inom Utbildning

rss-bara-en-till-om-missbruk-medberoende-2
historiepodden-se
det-skaver
nu-blir-det-historia
allt-du-velat-veta
johannes-hansen-podcast
harrisons-dramatiska-historia
not-fanny-anymore
roda-vita-rosen
rss-viktmedicinpodden
sektledare
rss-foraldramotet-bring-lagercrantz
alska-oss
i-vantan-pa-katastrofen
sa-in-i-sjalen
rss-max-tant-med-max-villman
rss-om-vi-ska-vara-arliga
rss-sjalsligt-avkladd
rss-basta-livet
sex-pa-riktigt-med-marika-smith