A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince
This Anthro Life28 Juni 2020

A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince

Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.
On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.
This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.

Book link: getbook.at/blindsight
Blog link: https://www.popneuro.com/neuromarketing-blog
Bio: https://www.popneuro.com/blog-authors
Twitter: @pop_neuro
Prince Ghuman’s Twitter @princeghuman248
Matt Johnson’s Twitter: @mattjohnsonisme
Instagram: @pop.neuro


on LinkedIn: Prince Ghuman and Matt Johnson, PhD.

---

Send in a voice message: https://anchor.fm/thisanthrolife/message

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(232)

Why the Next Generation of Journalism Depends on Ethnography

Why the Next Generation of Journalism Depends on Ethnography

Drawing from our recent collaborative publication titled Ethnographic reporting meets engaged journalism and offers untapped resources in Facts and Frictions, Adam Gamwell and Emily Kennedy explore ho...

4 Aug 30min

What is it like to study at UC Berkeley's I-House?

What is it like to study at UC Berkeley's I-House?

What if studying at UC Berkeley’s International House is more than just an experience—it’s a transformation? In this episode of This Anthro Life, host Adam Gamwell is joined by international students ...

14 Juni 1h 11min

What Can You Do with an Anthropology Degree?

What Can You Do with an Anthropology Degree?

Are you curious about the incredible versatility of an anthropology degree? In this episode of This Anthro Life, host Adam Gamwell breaks down the many paths available to anthropologists beyond studyi...

18 Maj 6min

The Truth About AI & The Future of Humanity

The Truth About AI & The Future of Humanity

What if the future isn’t something we predict, but something we design? In this episode of This Anthro Life, host Adam Gamwell is joined by Carissa Carter and Scott Doorley to dive into the hidden for...

11 Maj 59min

How Psychedelics Are Changing Mental Health & Spirituality

How Psychedelics Are Changing Mental Health & Spirituality

What if true healing and self-discovery required breaking the boundaries between science and spirituality? In this episode of This Anthro Life, host Adam Gamwell sits down with Austin Mao, a serial en...

5 Maj 1h 2min

The Evolution of Work: More Than Just a Paycheck

The Evolution of Work: More Than Just a Paycheck

What if work isn’t just about what we do, but how we think about it? In this episode of This Anthro Life, host Adam Gamwell is joined by Claudia Strauss to unravel the myths and realities behind today...

2 Maj 1h 9min

The Truth About Modern Motherhood

The Truth About Modern Motherhood

Are you a parent navigating the overwhelming world of modern motherhood and parenting myths? In this episode of This Anthro Life, host Adam Gamwell speaks with Nancy Reddy, author of The Good Mother M...

28 Jan 202553min

Stop Chasing Success—Find Fulfillment Instead

Stop Chasing Success—Find Fulfillment Instead

Have you ever felt successful on the outside but empty on the inside? In this episode of This Anthro Life, host Adam Gamwell speaks with Dr. Nethra Samarawickrema about the struggles of modern work-li...

2 Dec 202458min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
dynastin
uppgang-och-fall
rss-borsens-finest
avanzapodden
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
fill-or-kill
tabberaset
borsmorgon
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
rss-hos-psykologen
borslunch-2
rss-kort-lang-analyspodden-fran-di
rss-veckans-trade
rss-borslunch