Business of Apps Podcast22 Juni 2020

#24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap

Today, because of the recent lockdowns all over the world to stop the spread of COVID-19 pandemic, almost all communication between people occurs online. So, how has this pandemic impacted the dynamics of communication related to apps, such as Snapchat?

This episode's guest is Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap Inc. Snapchat is the fastest way to communicate with friends to stay connected, entertained, and informed.

Today’s Topics Include:

👻 What is Snap? Camera communication platform

📊 Snapchat App Audience: General growth and core use increases 20% annually

🌏 Demographics and Geographies: Adapt, evolve, and engage to grow in uncertain times

✔️ Behavior Trends: Shift in how people buy media and businesses get more out of them

✔️ Snapchat Philosophy: How can we make conversations happen through the camera?

✔️ Responsible Publisher vs. Fake Content: Follow social media or platform approach?

✔️ Verticals and Sectors: COVID creates opportunities for some businesses to pivot

✔️ New Norm: Unreasonable to reverse or replace behavior patterns

Links and Resources:

Tweets/Quotes by Samuel Bevan:

“Why send a text when a snap can say a thousand words?”

“Certain industries have taken hits due to what’s going on in the world.”

“Across the globe, let’s face it, Snapchatters’ behaviors have adapted and evolved.”

“If you can adapt, adapt. If you can evolve, evolve. But most importantly, listen to your customers while doing this.”

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