Business of Apps Podcast10 Aug 2020

#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture

When developing an app, the work of many is put together. It’s a combination of art, math, and marketing expertise that equates with users to uncover uncertainty through A/B testing.

A/B testing for mobile apps is one of the key techniques to make sure the app meets its users expectations and keep them engaged.

Today’s guest is Karan Tibdewal of Phiture, a mobile growth consulting company that assists clients with ASO, Apple search ads, mining user retention, growth consulting and A/B testing.

Today’s Topics Include:

✔️ A/B Testing: Important and essential to start with fundamentals

✔️ Reason for Testing: Optimizing metrics that you care about by experimenting

✔️ Common Problems: Control, don’t mix variables to measure

✔️ Problems Solved: A/B testing solves user lifecycle issues from acquisition to reactivation

✔️ Customers: What resonates and what they actually need through A/B testing

✔️ A/B Testing Strategy: Experimentation mindset and understanding basics

✔️ A/B Testing Framework: Ideation, prioritize, test, analyze, revise, and consolidate/share

✔️ Brainstorm Ideas: Everybody has opinions, but unable to prioritize them

✔️ Quantitative vs. Qualitative: Validate ideas about users through data science support

✔️ How/where to learn A/B testing? Theory and statistics courses to app industry blogs

Links and Resources:

Tweets/Quotes by Karan Tibdewal:

“It’s essential to start with fundamentals. A/B testing is not something completely new.”

“You care about a certain metric, and you want to optimize for its performance.”

“When you think you know your customers really well...A/B testing can prove you wrong.”

“Experimenting is usually the solution.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(274)

274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...

31 Aug 38min

273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...

24 Aug 7min

272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube

Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...

17 Aug 10min

#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...

10 Aug 18min

#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel

Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring:...

27 Juli 29min

#269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight

What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client D...

20 Juli 45min

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Juli 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Juni 46min