Business of Apps Podcast26 Juli 2021

#75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat

Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music?

Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be heard, record, share, and get noticed.

Today’s Topics Include:

✔️ Rhyme Time: It’s like Snapchat for rap, so just call it Rapchat

✔️ Game Changer: Viral loop of ability to create and share songs with more than friends

✔️ Retention: Build a great product/product-market fit to minimize app users’ churn

✔️ Recording Studio: Too many core features can clutter the music experience

✔️ Product Market Fit: Qualitative survey data positively impacts engagement and retention

✔️ Business Models and Monetization: Rapchat went from ads to subscription products

✔️ Seth’s Key Takeaways: Don’t get lost in the sauce as you start to scale your app

✔️ Back to Basics: Who’s coming and why? Clarify and analyze user research and data

✔️ Android or iOS? iOS

✔️ What app features would Seth miss most? Sleep tracker and Twitter

✔️ What is missing from mobile app technology? Ability to turn off all notifications and distractions

Links and Resources:

Quotes from Seth Miller:

“It’s like Snapchat for rap.”

“Rapchat - the easiest way to make music on your phone. We really put a recording studio in your pocket for the everyday artist.”

“Build your own philosophy, your own system, and figure out what works for your product, your users.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Juli 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Juni 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Juni 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Maj 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Maj 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Apr 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Mars 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Mars 12min