Business of Apps Podcast15 Nov 2021

#87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene

What does it take to create a mobile app to succeed on a highly competitive e-commerce market?

Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. It was about the novelty of mobile apps. Well, today with several million mobile apps in the world, you don’t hear it anymore.

The days of that mantra are over. These days, a mobile app is a vehicle for an e-commerce business to reach out its customers on mobile and improve their user experience. There is just no other way around it - every app project requires a long-term marketing strategy to succeed on a highly competitive landscape.

So we invited Ritam to help us to tackle this tough question - what are the essential ingredients of a modern mobile app design.

Today’s Topics Include:

✔️ Ritam’s path – from a management consulting practice as well system integration and technology practice, working with investment and commercial banks to founding an app design and development company with 90+ team and expertise in all areas of a modern app development.

✔️ Studio graphene is UK headquartered app development company with studios in Delhi, Lisbon and Geneva

✔️ Goal Setting, Impact Mapping, Prototyping and Specification Writing – as the 4 pillars of a modern app development

✔️ New trends in app development Ritam welcomes and the ones he is not a fan of

✔️On which side of the Android & iOS duopoly Ritam is? iOS

✔️ What apps would Ritam miss the most if he leaves the smartphone home. Google Maps

✔️ What hardware / software features Ritam is waiting for? Both mobile hardware and software healthcare related innovations.

Links and Resources:

Ritam Ghandi Linkedin profile.
Studio Graphene website.

Quotes from Ritam Gandhi:

“I think it’s very interesting topic because what is design? Is design a visual element, is design how you think about it, the user experience."

"A lot of the times you don’t really understand what it is that you are building until sometimes you see it"

"Specification and the detail behind every feature is key to make sure things won’t get lost in translation.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Juli 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Juni 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Juni 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Maj 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Maj 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Apr 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Mars 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Mars 12min