Business of Apps Podcast11 Dec 2023

#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol

Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others.

If you own a mobile app, you stare at your laptop’s screen and you better have a good consumer intelligence platform in hand to have a clue about what people use your app, so you can serve them well.

In this episode we have Paul to talk about his company’s “AppLife Report 2023 Vol. 2” report that talks about app users’ behavior.

Today’s Topics Include:

Paul Neto's background
What is Measure Protocol today
Bird-view on the AppLife Report 2023 Vol. 2
Generational differences in app preferences
TikTok users' behavior
Customers' journeys
Priority engagement for mobile apps
Top 5 trends
What Paul would like to change about the ad tech today
Android or iOS?
Leaving his smartphone at home, what features would Paul miss most?
What features he would like to see added to his smartphone?

Links and Resources:

Quotes from Paul Neto:

" And I think we're just in the early stages and maybe underappreciate some of the changes that are being driven by TikTok. So, for example, the volume is immense. If you look at younger audiences, they're browsing about 5,400 videos a month. Older audience, it's around, 1,600 videos. That's a massive amount of content. Secondly, actual engagement with the app is, through the ceiling."

"And so we look at what are some of the top apps that people use when they first pick up the phone. And we see often it's for communication for across for all the generations. So things like messaging, Snapchat or even Discord tend to be ranked relatively high, of the reason why you pick up this device. So it often ends up being communication or some kind of entertainment. And entertainment will be things like Instagram, TikTok and YouTube. All those tend to bubble to the top."

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