Business of Apps Podcast2 Jan 2024

#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert

Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year.

You might have heard about OpenAI’s very recent turmoil with its CEO, Sam Altman’s firing and re-hiring 5 days later. Of course such a twist with a company worth 80$ billion grabbed your attention.

Speaking of money - how Generative AI can help you to boost your app’s monetization strategy?

It’s a good question and we have Jenny to help us to figure it out.

Today’s Topics Include:

Jenny Kay Pollock background
Jenny's take on the current state of Generative AI
How app developers and brand can figure out if Generative AI is a good fit for their app
How Generative AI can help with app monetization
How to create effective prompts for Generative AI
What Jenny would like to change about app marketing
Takeaways

Links and Resources:

Jenny Kay Pollock on LinkedIn
A free AI Prompt Engineering worksheet to help you save time and boost app revenue with AI support.
Women and AI (WAAI) on LinkedIn
www.womenandai.com - join a community focused on advancing the field of artificial intelligence by empowering and amplifying the voices of women in technology.
Business Of Apps - connecting the app industry

Quotes from Jenny Kay Pollock:

"AI’s power to drive business growth is exciting! Organizations and individuals can partner with generative AI to create something better or faster!"

"AI is not going to take your job. You’re just going to have to partner with it. Collaborate with the AI to supercharge your efforts."

"The [AI] technology is moving fast and things like corporate governance and legislation can be slow to catch up. Your board should be talking about AI strategy and AI policies."

"AI is a new frontier and with that comes a new opportunity for more diversity."

Brought to you by Business Of Apps

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