Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

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Grain Questions, Handled

Grain Questions, Handled

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Empowering Your Staff: Implementing Software for Employee Training

Empowering Your Staff: Implementing Software for Employee Training

As the seasons change and winter is hurtling towards us, There is no better time than now for brewery owners and taproom managers to start thinking about ways to get to the next level for 2024 and bey...

27 Dec 202338min

Brewing Up Success: The Art of Efficient Brewery Accounting

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Hop into our expert panel discussion and tap into the secrets of maximizing your cash flow, accelerating payments, and gaining financial control by pouring your AP and AR processes into the digital re...

20 Dec 202327min

Leaning In: Exploring Theme-Driven Breweries

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"A welcoming place with great beer." "Good times, good people." Is anyone actively trying for the opposite? How do you describe your brewery in only 5 words? Today, we are going to chat with brewer...

13 Dec 20231h

Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft brewe...

6 Dec 202354min

Brewery HR 101

Brewery HR 101

Crafting great beer is an art, but managing the human side of your brewery is equally essential for success. "Brewery HR 101" is designed to provide brewery owners, managers, and HR professionals with...

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Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

As craft brewers and small business owners, the journey towards success in a rapidly changing market requires not only hard work and creativity, but also strategic foresight and adaptability. That is ...

25 Nov 202353min

Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Join Danyelle Semjonovs (Beer Law HQ) + Betsy Lay (Lady Justice Brewing Company) for an enlightening discussion addressing sexual harassment within brewery environments. The craft brewing industry ha...

22 Nov 20231h 11min

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