23 Points About Streaming: Part 1

Once upon a time, all music was sold to us on pieces of plastic…we had to travel through time and space to hand over hard-earned money to purchase those pieces of plastic…and there was a financial limit to the amount of plastic we could buy…bloody things were expensive… Part the reason they were expensive was because baked into the purchase price was our ability to listen to that music an infinite number of times without ever having to pay for it again—unless of course you wore it out, damaged it, or somehow lost it… It was hard to share this music, too…you could make a copy on tape, which took a long time…later, you could burn a cd, which was quicker but still took effort…and the ring of people with which you could share something was fairly limited…again, we’re dealing with issues of time and space… What else can we say about the old days?...cost aside, our access to music was limited…we could only buy what was available in the store…and the store only stocked what it could acquire from a limited number of record labels…and only a very tiny percentage of people who made music had deals with record labels… In other words, the supply of music was severely constrained…that’s another reason for the expense…there were many, many filters a song had to pass through before it even had a chance to landing in a record store…this created an artificial scarcity of music and the channels through which you could access the little that was available was limited and tightly controlled… Wow….from where we are today, that sounds positively medieval, doesn’t it?...now it’s all about streaming, the ability access virtually any song ever recorded from everywhere on earth with just a few poke at your phone…and the price?...free—or something very close to it… That’s all that most people know about how streaming works…but if you’re listening to this program, you probably need to know more about what we’ve all got ourselves into…here’s a deep dive into the whole business of streaming music, part 1.. Learn more about your ad choices. Visit megaphone.fm/adchoices