#090 Derelee Potroz-Smith is turning wool into gold with Woolchemy

#090 Derelee Potroz-Smith is turning wool into gold with Woolchemy

Introduction

Derelee Potroz-Smith is the CEO and Co-founder of Woolchemy based in New Zealand. Woolchemy processes wool with its innovative neweZorb treatment to make it super-absorbent. In this Wool Academy podcast, Derelee tells the story of how she and her mother came up with the idea for Woolchemy and how she developed the business over the past 10 years.

About Derelee Potroz-Smith

Derelee Potroz-Smith is the CEO and Co-Founder of Woolchemy in New Zealand. She is a mother of three boys, an engineer, and an environmentalist. Her company Woolchemy have formulated a world first method that makes sheep wool super-absorbent for use in multiple moisture management applications. In 2017, Woolchemy was named finalists in the ’Going Circular’ category of the New Zealand NZI Sustainable Business Awards. Derelee comes from a wool producing upbringing and her mission is to pay farmers fairly for their wool clip and creating innovative biodegradable products for the better of our planet and our people.

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Avsnitt(100)

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#126 Nan Bray about sheep nutrition and land conservation

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#123 Dr. Paul Swan about the future of wool sustainability standards

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#121 Ethical, sustainable and profitable wool production

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14 Jan 202139min

#120 Why Consumers Want To Know More

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Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished p...

17 Dec 202038min

#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian Whiteford

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