Case Study: The #1 Source of In-App Purchase Sales
App Marketing by App Masters15 Apr 2021

Case Study: The #1 Source of In-App Purchase Sales

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales.

Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps.

Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272

Topics Covered:

  • 02:51 - How Nick 5X his revenues
  • 05:01 - Where he converts over 50% of his users
  • 06:57 - How adding the word "free" to his pricing page increased conversions
  • 08:48 - The sharing feature that gets the most downloads
  • 12:03 - How he's getting 50 email subscribers a week
  • 14:23 - How to leverage Apps Gone Free campaign with rewarded videos
  • 21:48 - Spontaneous App Audit
  • 33:06 - Division Calculator App Audit
  • 41:00 - Should you give credit to contributors of the app? And where?
  • 43:42 - Aspire App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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Follow us:

YouTube: AppMasters.com/YouTube
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Twitter: @stevepyoung
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