836: How to Figure Out the Right Price Point with Kate Nezhura

836: How to Figure Out the Right Price Point with Kate Nezhura

Today's guest is Kate Nezhura, Director of Product at MobilityWare.

With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.

You will discover:
- How to figure out the preferred price point
- How to segment for monetization
- What is the best way to monetize
- When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?
- How to incorporate monetization with liveops

Show Mentions

- Fav app: Merge Mansion:(iTunes | Google Play)
- MobilityWare

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Avsnitt(980)

652: How to Become an Instagram Badass with Paul Lam

652: How to Become an Instagram Badass with Paul Lam

Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.

24 Maj 201834min

What Countries to Soft Launch an App?

What Countries to Soft Launch an App?

You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q

23 Maj 20186min

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.

22 Maj 201833min

Pre Launch App Marketing: Focus on These Two Metrics

Pre Launch App Marketing: Focus on These Two Metrics

You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

18 Maj 20184min

650: How to Rank Higher on Google Play with Muhaiber Muzaffar

650: How to Rank Higher on Google Play with Muhaiber Muzaffar

Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.

17 Maj 201823min

My Favorite Subject Line Formula for PR

My Favorite Subject Line Formula for PR

Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

16 Maj 20185min

649: How to Decrease Your Uninstall Rate with Kara Dake

649: How to Decrease Your Uninstall Rate with Kara Dake

Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.

15 Maj 201831min

648: “Success” as an Indie with Rylan Evans

648: “Success” as an Indie with Rylan Evans

Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.

10 Maj 201831min

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