836: How to Figure Out the Right Price Point with Kate Nezhura

836: How to Figure Out the Right Price Point with Kate Nezhura

Today's guest is Kate Nezhura, Director of Product at MobilityWare.

With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.

You will discover:
- How to figure out the preferred price point
- How to segment for monetization
- What is the best way to monetize
- When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?
- How to incorporate monetization with liveops

Show Mentions

- Fav app: Merge Mansion:(iTunes | Google Play)
- MobilityWare

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647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Suraj Hemnani is the Co-Founder at Weather Creative Inc.

8 Maj 201832min

Do I Need a Social Media Presence for an App Launch?

Do I Need a Social Media Presence for an App Launch?

Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM

7 Maj 20185min

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwald is the Co-Founder of ShiraLi.

3 Maj 201816min

645: Influencer Marketing & User Acquisition with Chen Wang

645: Influencer Marketing & User Acquisition with Chen Wang

Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.

1 Maj 201832min

Pre Launch App Marketing: Why you should do it?

Pre Launch App Marketing: Why you should do it?

Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI

30 Apr 20188min

644: Mobile App Engagement and Retention with Scott Ritchie

644: Mobile App Engagement and Retention with Scott Ritchie

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.

26 Apr 201815min

643: Selling An App for 5x Revenue with Trevor McKendrick

643: Selling An App for 5x Revenue with Trevor McKendrick

Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.

24 Apr 201831min

How to Overcome Fear

How to Overcome Fear

I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

20 Apr 20185min

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