837: The Best Performing Ad is Influencer Content with Jen Donahoe

In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action. 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

18 Jan 20251h 17min

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action. 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

18 Jan 20251h 15min

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Matthew Hall, co-founder of Crossy Road, reveals the secrets behind the success of Crossy Road, sharing insights into building a game with high retention and viral growth. You will discover: ✔️ How to design a game that keeps players coming back ✔️ The strategy behind Ads and monetization ✔️ The role of social sharing in growing your game’s audience Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

16 Jan 202539min

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Jan 20251h 5min

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Jan 20251h 3min

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile technology ✔️ The power of perseverance ✔️ The evolution of the app market Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Jan 202531min

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Jan 20257min

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Jan 20256min