How do you know it's the right time to scale?
Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coaching. You will discover: - How do you know it's the right time to scale? - What KPIs for your app do you equate to success? - Knowing what you know after selling a company, anything you wish you did differently? - How does selling a company help inform your next company or how you approach business? Learn more: https://www.linkedin.com/in/sara-gifford-qda/ https://www.activote.net/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
28 Mars 202231min
How to Do Competitor Analysis
Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more! You can watch this video: https://youtu.be/01IzIHZvfZg Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
23 Mars 202211min
Push Notifications: The Good, Bad & Ugly
In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall your app. Also, we audit a motivational quote app and a grocery delivery app. If you're in the ecommerce space, you'll definitely want to tune in for these app audits. Kate MacFarlane is the Customer Success Manager at Taplytics. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
22 Mars 202234min
A/B Testing Ideas That Can Have a Big Impact
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences. Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A. Kate MacFarlane is the Customer Success Manager at Taplytics. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
21 Mars 202230min
Which Checkout Strategy Won 2 Taps vs 1 Tap?
We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process. Discover the best strategies to increase your mobile app revenue. You can watch this video: https://youtu.be/SpkgTm53Lbo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
16 Mars 20228min
The Best Approach to Creator Marketing
In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels. Plus, we audit a fitness and recycling app. SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
15 Mars 202232min
Creator Marketing: The 3-Step Process to Acquire App Downloads
Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing. Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences. Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators. This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game. Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/ Learn More about Matchmade : https://matchmade.tv/ Topics Covered: 00:47 - How to get started with a $500 campaign 09:23 - The benefits of working with multiple influencers 11:19 - What kind of content should you create? 15:54 - How to properly track your campaigns 18:33 - When you should use creator marketing 26:04 - Evergreen content 30:40 - Any red flags before choosing a creator SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
14 Mars 202235min
How to Sell Your App (Flippa vs Bluethrone)
Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform. We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps are meant for both platforms, what's the process, and how much can you expect the sale price to be. For Flippa, I will share my experience from selling my apps and a website. For Bluethrone, we have a developer that sold his app to the company. You can watch this video: https://youtu.be/l2NdcSdknc4 Learn more: https://www.bluethrone.io/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
9 Mars 202221min
