Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than $15m to non profit organizations and causes around the world. We chat email marketing list growth, Google Adwords, Native Display and much much more. This is an episode packed with actionable marketing ideas. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business

Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business

Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the m...

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Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service

Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service

Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to o...

13 Juli 201528min

Prezzybox's Zak Edwards on how to grow in a highly competitive category

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Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solut...

6 Juli 201532min

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business

Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from on...

29 Juni 201532min

Muck Munchers' Martin Harvey on how to grow fast in year one

Muck Munchers' Martin Harvey on how to grow fast in year one

Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, ...

23 Juni 201534min

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which se...

12 Juni 201526min

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing

Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the...

11 Juni 201541min

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