Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest.

It took us a little while to make the recording happen – but you’re in for a treat…

Nicola Fox is a retail marketer specialising in Email marketing, CRM and Loyalty

Over the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme.

Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting email marketing from batch and blast to a data-driven, segmented, personalised program.

A difficult enough task in a small, slow-moving eCommerce brand – let alone one of the fastest biggest retailers around.

Listen to hear Nicola explain exactly how she did it.

Find all the details at https://eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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