eCommerce MasterPlan10 Juli 2023

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.

Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.

She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.

In this episode we discuss:

Tips to achieving B Corp certification
The benefits of using Shopify for its eCommerce store
How to balance in-house versus outsourced areas of a business
The role of face-to-face shows in your marketing strategy
Advice for reducing a business's carbon footprint
What the best email nurturing journeys for customers are
Using TikTok for organic growth in e-commerce

Time stamps:

[03:07] How Laura used Shopify for an easy website launch.

[07:54] Working with a small team of five and outsourced marketing expertise.

[10:16] Reaching out to wholesalers for the need of on-shelf presence.

[15:54] The mission to become the most recommended eco nappy brand.

[21:51] Achieving awards for products and sustainability.

[25:43] Why face-to-face shows matter.

[27:29] Working from home and how the company reduces their carbon footprint

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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