eCommerce MasterPlan4 Mars 2024

How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.

Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden

London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.

This is the first our 4 episode "B Corp" series to celebrate B Corp month.

Hit PLAY to hear:

Paul’s eCommerce background
Vivo’s mission-driven approach
The Revivo Scheme
Vivo’s growth strategy and challengs
How they’re approaching their B Corp recertification
What they’re doing at Vivo for their digital marketing

Key timestamps to dive straight in:

[03:47] Mission, derivative shoes, escape big corporate world.

[07:35] Team structure and bringing teams in-house.

[11:22] Innovative shoe design and eCommerce platform.

[13:07] Finding the right people makes life easier.

[18:13] How B Corp means differently for different types of businesses.

[20:25] Paul’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(635)

How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace

Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and unique collections, many of which...

20 Juli 31min

Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Wo...

13 Juli 33min

AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New ...

6 Juli 33min

Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 20...

29 Juni 37min

Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

Success stories are easy to find in eCommerce. The mistakes, failures, and expensive lessons? Not so much. To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a r...

22 Juni 44min

5 Big Wins You Get with an AI Shopping Assistant

Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores...

15 Juni 38min

The Search-Driven Fashion Strategy That Helped Spirithoods Scale

Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and s...

8 Juni 41min

How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns

Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-pr...

1 Juni 32min