First, Last, Best, Most, Only
RESTAURANT STRATEGY11 Maj 2020

First, Last, Best, Most, Only

#61 - First, Last, Best, Most, Only

On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's episode we're going to build on that by exploring these 5 words: First, Last, Best, Most, Only.

What do they have in common? They're words used to position a brand at the edges. It's about going to the extremes, and the key to its success is that only one brand can claim a given word. In many ways, it's about exclusivity. There can be only one Harvard, only one Corvette, only one Alinea. It immediately sets a company apart within their particular category.

Think of how marketers use these words either explicitly or implicitly in their communications.

    • The iPhone was the FIRST device of its kind, ushering in a new era for devices we came to refer to as smartphones.
    • 2018 was the LAST time you could see Elton John play live, as he traveled the world on his farewell tour.
    • Southwest Airlines is consistently rated BEST in customer service.
    • Facebook has the MOST users of any social network.
    • HBO is the ONLY place where you can see "Game of Thrones."

By identifying which of these positions you can adopt (or which ones you already own), you can identify key ways to attract new audiences.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(571)

STORYTIME (7) - The Power of Asking One More Question

STORYTIME (7) - The Power of Asking One More Question

#570 - STORYTIME (7) - The Power of Asking One More Question *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped a...

23 Juli 0s

STORYTIME (6) - Googling a Broken Ballerina

STORYTIME (6) - Googling a Broken Ballerina

#569 - STORYTIME (6) - Googling a Broken Ballerina *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peop...

20 Juli 16min

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

#568 - STORYTIME (5) - Ever Hear the One About the Chicken Trophy? *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is ca...

16 Juli 15min

STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

#567 - STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

13 Juli 14min

STORYTIME (3) - Putting Kids at the Center of Everything

STORYTIME (3) - Putting Kids at the Center of Everything

#566 - STORYTIME (3) - Putting Kids at the Center of Everything ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped...

9 Juli 13min

STORYTIME (2) - Above and Beyond in Spain

STORYTIME (2) - Above and Beyond in Spain

#565 - STORYTIME (2) - Above and Beyond in Spain   ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

6 Juli 16min

STORYTIME (1) - Playing Defense at the Door

STORYTIME (1) - Playing Defense at the Door

#564 - STORYTIME (1) - Playing Defense at the Door ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

2 Juli 15min

How to Work 5 Hours a Week MAX (ENCORE)

How to Work 5 Hours a Week MAX (ENCORE)

#563 - How to Work 5 Hours a Week MAX (ENCORE) *****  The Restaurant Opening Bootcamp will save you tens of thousands of dollars in costly mistakes. Run by restaurant coach, Chris Hughes, this 12-week...

29 Juni 18min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
rss-borsens-finest
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
borsmorgon
rss-veckans-trade
borslunch-2
ekonomiekot-extra
montrosepodden