The Problem with "Better"

The Problem with "Better"

#62 - The Problem with "Better"

Why should I eat at your restaurant instead of the one down the street?

Because you’re "better"?

Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.

This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.

Avsnitt(544)

The Surprising Truth About Goals

The Surprising Truth About Goals

#511 - The Surprising Truth About Goals *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directl...

29 Dec 202511min

Streamlining the Dirtiest Job in the Kitchen with RTI

Streamlining the Dirtiest Job in the Kitchen with RTI

#510 - Streamlining the Dirtiest Job in the Kitchen with RTI *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Co...

25 Dec 202529min

The Keys to Expansion with Biz Dev Expert, Edie Weintraub

The Keys to Expansion with Biz Dev Expert, Edie Weintraub

#509 - The Keys to Expansion with Biz Dev Expert, Edie Weintraub ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most...

22 Dec 202539min

The ONLY 3 Marketing Channels That are STILL Working Consistently

The ONLY 3 Marketing Channels That are STILL Working Consistently

#508 - The ONLY 3 Marketing Channels That are STILL Working Consistently *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation ma...

18 Dec 202520min

The Only Growth Metrics That Matter

The Only Growth Metrics That Matter

#507 - The Only Growth Metrics That Matter ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets ...

15 Dec 202515min

James Beard Award-Winner, Chef Katie Button (ENCORE)

James Beard Award-Winner, Chef Katie Button (ENCORE)

#506 - James Beard Award-Winner, Chef Katie Button (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No...

11 Dec 20251h 2min

Two Mastermind Case Studies

Two Mastermind Case Studies

#505 - Two Mastermind Case Studies *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to ...

8 Dec 202525min

Dialing In the Guest Experience with Coach Sal Rotolo

Dialing In the Guest Experience with Coach Sal Rotolo

#504 - Dialing In the Guest Experience with Coach Sal Rotolo *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. N...

4 Dec 202544min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden