Positioning and Repositioning
RESTAURANT STRATEGY7 Sep 2020

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop

(It's 50% OFF right now!!!)

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(589)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

#588 - How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE) ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but atte...

24 Sep 14min

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

#587 - AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026 *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attenda...

21 Sep 37min

How to Use AI to Market Your Restaurant (And Actually Get Results)

How to Use AI to Market Your Restaurant (And Actually Get Results)

#586 - How to Use AI to Market Your Restaurant (And Actually Get Results) *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendanc...

17 Sep 34min

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

#585 - THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event ...

14 Sep 53min

How to Get More Customers Without Spending Another Dollar

How to Get More Customers Without Spending Another Dollar

#584 - How to Get More Customers Without Spending Another Dollar *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

10 Sep 18min

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

#583 - STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attend...

7 Sep 15min

STORYTIME (19) - First Timers Will Change Your Business

STORYTIME (19) - First Timers Will Change Your Business

#582 - STORYTIME (19) - First Timers Will Change Your Business ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped ...

3 Sep 12min

STORYTIME (18) - A Better Goodbye

STORYTIME (18) - A Better Goodbye

#581 - STORYTIME (18) - A Better Goodbye ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get you...

31 Aug 15min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
24fragor
svd-tech-brief
badfluence
rss-inga-dumma-fragor-om-pengar
uppgang-och-fall
rss-borsens-finest
avanzapodden
tabberaset
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
bilar-med-sladd
fill-or-kill
rss-veckans-trade
borsmorgon
kapitalet-en-podd-om-ekonomi