Positioning and Repositioning

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

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INTERVIEW: Nathan Mergen, Chef/Owner of 107 State

INTERVIEW: Nathan Mergen, Chef/Owner of 107 State

#30: INTERVIEW - Nathan Mergen, Chef/Owner of 107 State This week is a departure from our regular format, so I hope you'll come along for the ride. I recently had the chance to interview Nathan Mergen...

30 Sep 20191h 26min

The Keys to Management and Marketing

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#29: The Keys to Management and Marketing This is the third and final episode in a 3-episode arc where we've been talking all about Leadership, Staffing, and Training. Why? Because people run your res...

23 Sep 201915min

How To Build a Great Staff

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#28: How To Build a Great Staff This is the second in a 3-episode arc where we're talking all about Leadership, Staffing, and Training. Why? Because people run your restaurant; people are responsible ...

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Great Marketing Starts with Great Leadership

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#27: Great Marketing Starts with Great Leadership This is the first in a 3-episode arc all about Leadership, Staffing, and Management -- three areas that I believe have a greater impact on your bottom...

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Internal Marketing

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#26: Internal Marketing Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valua...

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Social Media Trends 2019

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#25: Social Media Trends 2019 I want to take this opportunity to talk all about the changing trends in Social Media Marketing for 2019. If you're marketing your restaurant online Facebook and Instagra...

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Process, Progress, and Secrets to Productivity

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#24: Process, Progress, and Secrets to Productivity I am endlessly fascinated by the subject of creativity... and not just what it means to artists, but in business as well. Think of in terms of "prob...

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#23: Strategic vs. Tactical Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics wi...

29 Juli 201916min

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