Positioning and Repositioning
RESTAURANT STRATEGY7 Sep 2020

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop

(It's 50% OFF right now!!!)

Avsnitt(541)

Ten Restaurants CRUSHING Social Media Right Now (ENCORE)

Ten Restaurants CRUSHING Social Media Right Now (ENCORE)

#492 - Ten Restaurants CRUSHING Social Media Right Now (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

23 Okt 202527min

The Keys to a Successful Pre-Shift Meeting (ENCORE)

The Keys to a Successful Pre-Shift Meeting (ENCORE)

#491 - The Keys to a Successful Pre-Shift Meeting (ENCORE) ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS s...

20 Okt 202524min

The Death of Discounts (ENCORE)

The Death of Discounts (ENCORE)

#490 - The Death of Discounts (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and u...

16 Okt 202527min

Play By the RULES to Stay in the GAME

Play By the RULES to Stay in the GAME

#489 - Play By the RULES to Stay in the GAME  ***** Dr. James Carse wrote about this years ago: https://amzn.to/4o7uVce Simon Sinek expanded on the subject and modernized the lessons: https://amzn.to/...

13 Okt 202520min

How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing?

#488 - How Much Should You Spend on Marketing? *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Fr...

9 Okt 202513min

45 Insights to Celebrate My 45th Birthday

45 Insights to Celebrate My 45th Birthday

#487 - 45 Insights to Celebrate My 45th Birthday ***** Special shout-out to Codie Sanchez, host of the Big Deal Podcast. She released an episode with this format just a few weeks back and it inspired ...

6 Okt 202531min

How to CRUSH with Community Events

How to CRUSH with Community Events

#486 - How to CRUSH with Community Events *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in on...

2 Okt 202514min

A 6-Step Leadership Framework with Coach Sal Rotolo

A 6-Step Leadership Framework with Coach Sal Rotolo

#485 - A 6-Step Leadership Framework with Coach Sal Rotolo ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS s...

29 Sep 202542min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
badfluence
uppgang-och-fall
bathina-en-podcast
avanzapodden
rss-borsens-finest
rss-svart-marknad
tabberaset
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
kapitalet-en-podd-om-ekonomi
market-makers
affarsvarlden
montrosepodden
dynastin