RESTAURANT STRATEGY24 Maj 2021

Luxury vs. Commodity

#115 - Luxury vs. Commodity

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Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000.

Okay… so why?

On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business.

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