RESTAURANT STRATEGY25 Juli 2022

Death of the 9-to-5

#176 - Death of the 9-to-5

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This week's episode is brought to you by: KICKFIN

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CONSUMER TRENDS (Part 4/10)

Welcome to the fourth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I want to talk about work culture in a post-pandemic world. Why? Because the office culture we grew accustomed to -- the 9-to-5 as it was so lovingly referred to -- is dead. A significant percentage of workers (some estimate between 50-60%) will never return to the office full time. Instead, they'll enjoy remote work, or a hybrid schedule. And that will upend everything from public transportation to real estate... and you guessed it, restaurants.

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