Behold the Power of First Approach

#58 - The Four P's of Marketing If you go to school to study Marketing, you’ll likely learn about this in your very first lecture on your very first day. The Four P’s of Marketing are the foundation f...

20 Apr 202017min

#57 - How to Find, Hire, and Work With a GREAT Food Photographer On this week's episode we're talking all about ways to up your content game. One key way to do that is by hiring a professional to come...

13 Apr 202032min

#56 - Pivoting Your Business to Ensure Longterm Success Restaurants all over the country are being forced to do one of two things right now... shut down indefinitely, or pivot to a new model. I believ...

6 Apr 202033min

#55 - Exactly What We Need... Stories to Inspire If you find yourself overwhelmed by the news these days, then this is the podcast episode for you. For the past few weeks we’ve been inundated with sca...

30 Mars 202013min

#54 - What's on the Other Side of This Crisis? It's March, 2020. If you’re listening in real time your anxiety level is probably at an 11. All major sports have suspended play, Broadway shows have gon...

23 Mars 202025min

#53 - How We Use Stories to Sell Humans are storytellers. For thousands of years we've used stories to communicate things to each other. It's ingrained in us, and woven through just about every aspect...

16 Mars 202030min

#52 - INTERVIEW: Saleem Khatri, CEO of Lavu Inc. I'm fascinated with how technology and hospitality are intersecting, and baffled at how slow our industry is to adopt new ways of doing things. I put o...

9 Mars 202043min

#51 - Eleven Ways to Capture E-Mail Addresses As many of you know, I'm offering a pre-sale special for 2 summer workshops. The first is called KILLER CONTENT, all about capturing great food photograph...

2 Mars 202019min