Journey to Jupiter: Discover the Life You'll Create2 Okt 2020

The Journey of an Authentic Brand Strategist™: Meet Katherine Morales, APR

Katherine Morales, APR, Authentic Brand Strategist™, is an award-winning, accredited public relations/marketing consultant and recognized "trailblazer" in the communications industry. As founder of Inflection Point Communications, she helps entrepreneurs and small to mid-sized businesses to connect with the best customers and clients to grow their companies. She's worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and, now she helps businesses discover the secret to growing their brands.

In this episode, she discusses:

the importance of authenticity as a business owner

benefits of being involved in your college's chapter of the Public Relations Society of America (she's on the state board for the Georgia Chapter)

the difference between public relations and marketing as well as why it's important for these two functions to work together

how she helps her clients build a sustainable business

the litmus test to knowing when it's time to leave an employer to go out on your own

what's dangerous about being in the age of alternative facts

Connect with Katherine!

-----

You can also stay connected with Journey to Jupiter via.....

-----

Produced by Ken Inge of Dead End Hip Hop

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(114)

The Journey of a Dermatologist: Meet Dr. Tunisia Cornelius

Dr. Tunisia Cornelius graduated at the top of her class at Lakeside High School in Atlanta, GA. She went on to graduate with honors at the University of Georgia where she majored in Psychology and Bio...

18 Sep 202049min

Struggles Shape You for Unique Success

It's been both the longest and shortest year ever, and we still have 4 more months left to go. I reflect on words of wisdom and inspiration by the late Chadwick Boseman and share how they serve as a l...

4 Sep 202013min

An Educator's Journey to Workforce Development: Meet Sharard Walker

This week, we are joined by another native Floridan, Sharard Walker. The first in his family to attend college, he attended Miramar High School and earned a Bachelors of Science Degree in Business Adm...

21 Aug 202047min

The Journey of an Oral Maxillofacial Surgeon: Meet Dr. Dre Smith, DMD

Born and raised in South Florida, Dr. Andre Smith earned a Bachelor of Science in 2015 from the University of Notre Dame where he majored in Science Pre-Professional Studies and minored in Science, Te...

7 Aug 202058min

Knowing When It's Right to Quit

There's a stigma against quitting things in our society. Unfortunately, this oftentimes causes us to hang on to outdated goals or situations that no longer serve our best interest. Today, I share the ...

24 Juli 202015min

Executive Presence: What Matters Beyond Your Performance at Work

This week, I expand on a concept introduced in episode 50 at 34:59 called Executive Presence, also known as EP. I share the three components of EP as defined by Sylvia Ann Hewlett in "Executive Presen...

10 Juli 202039min

The Journey of a Free Spirit in Tech: Meet April Thompson

April Thompson currently works as a technical trainer and program manager on the Well-Architected Team at Amazon Web Services where she helps customers build better architectures in the cloud. Her 15-...

26 Juni 202048min

Finding Your Role in the Revolution

In this episode, I share my thoughts about the new spotlight on injustices Black people have dealt with for years and give advice on how young adults - and anyone - can find their their own role in t...

12 Juni 202015min