CTO Series: How Open Strategy and Agile Practices Drive Success at NorthCode With Ismo Aro

CTO Series: How Open Strategy and Agile Practices Drive Success at NorthCode With Ismo Aro

CTO Series: How Open Strategy and Agile Practices Drive Success at NorthCode With Ismo Aro

In this BONUS episode, we sit down with Ismo Aro, CTO and partner at NorthCode, to delve into the transformative power of Open Strategy in the tech world. Ismo shares his journey from corporate roles at Nokia and Ericsson to becoming a full-time entrepreneur, and he unpacks how his approach to leadership evolved with the rise of agile methodologies, test automation, and cloud transformation. This episode is packed with actionable insights for anyone looking to modernize their company’s strategy and foster a culture of transparency and co-ownership.

Pivotal Career Moments: From Waterfall to Agile Mindset

“When I joined the agile pilot team, it felt like discovering the way software development should always be done—release early, get feedback fast, and improve continuously.”

Ismo reflects on his early days at Nokia, where he began as a test engineer in a traditional waterfall environment. He describes how the shift to agile methodologies transformed the way teams communicated and collaborated. When he joined a pilot project for Scrum, he realized the value of fast feedback loops and early releases. This experience laid the foundation for his future focus on continuous integration and test automation.

Key Takeaway: Adopting agile frameworks can improve workflows by shortening feedback loops and promoting direct communication.

The Essence of Open Strategy

“Open Strategy means involving everyone in shaping the direction of the company—not just receiving updates but truly co-creating the future.”

At NorthCode, Open Strategy is a cornerstone of their operations. Ismo explains how they empower employees by making strategy-building a transparent and collaborative process. The company’s structure includes a parent company and subsidiaries where employees are also co-owners. Revenue-sharing ensures that when the business succeeds, everyone benefits directly.

Key Elements of Open Strategy:

  • Transparency: Strategy is made visible through a kanban board and KPIs accessible to all.

  • Ownership: Subsidiary team members can own up to 80% of their company.

  • Profit-sharing: 80% of client revenue goes to the subsidiary, and dividends are shared annually.

“By aligning incentives and opening up the strategy process, you create a culture where employees don’t just work for you—they work with you.”

How Open Strategy Unfolds Annually

“We make ideas visible and let them evolve until they’re ready for execution.”

Ismo outlines the company’s approach to strategy using a high-level roadmap and clear metrics to track progress. The focus is on organic growth through subsidiaries, with a benchmark of starting a new subsidiary once a team reaches 20 people. The company also uses “business spikes”—short, low-cost experiments to test new ideas.

Practical Tip: A business spike allows you to explore an idea quickly without committing significant resources, making it easier to pivot when necessary.

Navigating Challenges in Open Strategy

“Some people want to co-create, while others prefer to focus on their work—and both are valid.”

Ismo acknowledges that not everyone in the organization is equally interested in strategic discussions, and that’s okay. Open Strategy doesn’t require everyone to participate equally—it provides opportunities for involvement at different levels. The key is fostering an environment where insights and information flow freely from the ground up, rather than top-down mandates.

Key Insight: Open Strategy thrives when participation is voluntary and inclusive, rather than forced.

Measuring Success: KPIs and Transparency

“We believe in showing our utilization rates openly because our people have a stake in the results.”

To measure success, NorthCode tracks KPIs such as revenue, profit, and utilization rates. Unlike traditional consulting companies that keep these metrics private, NorthCode shares them openly to build trust and foster a sense of ownership. Monthly meetings focus on tactical updates, while strategic sessions aim to inspire employees to contribute ideas for the company’s future.

Fun Practice: The “nightmare competitor” exercise encourages the team to imagine an ideal competitor and then adopt some of their hypothetical best practices into NorthCode’s strategy.

“When people can see the metrics that matter, they’re more motivated to take ownership of their impact.”

Inspiration from Open Strategy and Business Agility

“We take concepts from corporate books and tailor them to fit our context as a growing, agile company.”

Ismo cites two key books that shaped his thinking: Open Strategy and The 6 Enablers of Business Agility. However, he emphasizes the importance of adapting corporate-level concepts to suit smaller, more agile organizations. He believes that while agile is mainstream in software development, many companies remain rigid in their overall strategy.

Recommended Reads:

Key Reflection: Ismo’s approach underscores the importance of agility not just in software but in company operations and strategy-making.

Final Tip: Embrace modern tools like Large Language Models (LLMs) to streamline workflows—but remember, they enhance your work, not replace it.

About Ismo Aro

Ismo Aro is the CTO and partner at NorthCode, specializing in software development and workflow modernization. With experience at Nokia and Ericsson, he has held various roles, from test engineer to entrepreneur. Ismo co-founded NorthCode after selling a previous company and also served as Chairman of the Robot Framework Foundation, contributing to the growth of the widely used open-source test automation framework.

You can link with Ismo Aro on LinkedIn.

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From Individual Stars to Team Players - Transforming Competitive Developers | Anh Vu

From Individual Stars to Team Players - Transforming Competitive Developers | Anh Vu

Anh Vu: From Individual Stars to Team Players - Transforming Competitive Developers Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Anh recounts his first Scrum project as a Scrum Master for a payment company, leading a team of five developers working on a new product with new technology and devices. The challenge was compounded by the fact that this was a completely new team where members didn't know each other. What started as an attempt to make work visible quickly deteriorated when developers began competing to prove they were the best rather than collaborating toward shared goals. Each developer focused solely on their individual tasks without considering the overall outcome, and when bugs appeared at the end of sprints, blame games began.  This anti-pattern of developers not prioritizing team results created a cycle where team members wouldn't help each other, ultimately undermining the project's success. Anh's key learning was that the root problem wasn't process-related but trust-related, and as a Scrum Master, addressing surface-level issues isn't enough - the real work lies in building foundational trust within the team. Self-reflection Question: In your current team, are individual achievements being celebrated more than collective success, and how might this be affecting overall team trust and collaboration? Featured Book of the Week: The Five Dysfunctions of a Team Anh recommends "The Five Dysfunctions of a Team" as essential reading for understanding team dynamics. He emphasizes that trust is the basic foundation for people to succeed together, and this book provides both the why and the how for building that trust. According to Anh, trust serves as the foundation for all teams, making it crucial knowledge for both Scrum Masters and Project Managers who need to facilitate effective team collaboration. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Anh Vu Anh Vu is a seasoned Project Manager with 10+ years in software delivery, Agile, DevOps, and PM. As a PMP trainer, he has empowered 200+ professionals. Passionate about continuous learning, Anh explores practical tools and methodologies to help PMs and teams succeed in fast-paced, tech-driven environments. You can link with Anh Vu on LinkedIn.

22 Juli 13min

The Hidden Cost of Skipping Scrum Ceremonies | Anh Vu

The Hidden Cost of Skipping Scrum Ceremonies | Anh Vu

Anh Vu: The Hidden Cost of Skipping Scrum Ceremonies Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Anh shares his experience as a new Project Manager who was confident about understanding Scrum but quickly discovered the complexity of implementing it effectively. His team's daily meetings turned into lengthy debates about solutions, consuming excessive time and energy, leading team members to complain about meeting overload. When the team suggested moving discussions to Slack to avoid meetings, this created new problems with missed insights and additional coordination challenges.  Anh explains how they fell into the "Scrum-but" anti-pattern, where teams claim to use Scrum while avoiding its core practices. The real learning came when he realized that successful framework implementation requires connecting core values with mechanics - for example, linking transparency from Scrum values to actual practices. His key insight: always share the "why" behind everything you do, and remember the Shu-Ha-Ri principle - make it work first before making changes. Self-reflection Question: How might you be unconsciously implementing "framework-but" patterns in your current role, and what core values should you reconnect with your daily practices? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Anh Vu Anh Vu is a seasoned Project Manager with 10+ years in software delivery, Agile, DevOps, and PM. As a PMP trainer, he has empowered 200+ professionals. Passionate about continuous learning, Anh explores practical tools and methodologies to help PMs and teams succeed in fast-paced, tech-driven environments. You can link with Anh Vu on LinkedIn.

21 Juli 14min

Business Analyst to Product Owner—More Than a Title Change | Joelle Tegwen

Business Analyst to Product Owner—More Than a Title Change | Joelle Tegwen

Joelle Tegwen: Business Analyst to Product Owner—More Than a Title Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Collaborative Visionary Joelle worked with an exceptional Product Owner at a medical company who was leading their team into a new way of working. This PO understood both the vision piece of the work and the importance of experimentation, recognizing that the team was responsible for figuring out how to solve the problems they were trying to tackle. Working within a Large Scale Scrum framework, they demonstrated patience while collaborating with skilled team members to improve how they worked together. Rather than complaining to the team about performance issues, this PO collaborated directly with the Scrum Master to address challenges. Most importantly, they maintained crystal clear focus on customer value, ensuring every decision and direction connected back to what would truly benefit the end user. The Bad Product Owner: The JIRA Manager Joelle describes the problematic pattern of Business Analysts who receive a title change to Product Owner without understanding the fundamental shift in role and responsibilities. These individuals continue to see themselves as scribes rather than visionaries, treating their primary job as managing JIRA instead of setting a vision for where the product should go. They typically lack understanding of meaningful metrics and rely on gut-feel prioritization rather than data-driven decisions. Most critically, they fail to communicate about problems to solve or establish a clear North Star for the team. Joelle recommends providing these POs with structured formats for Epics and features that start with hypothesis, problem, and measures, helping them think at higher levels than just user story management. Self-reflection Question: Whether you're a Product Owner or work closely with one, how might you help elevate the conversation from task management to vision and problem-solving? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Joelle Tegwen  Joelle helps teams build products that customers love in a sustainable way and with high-quality. She creates environments that foster high performing teams improving their interactions. Her background in science and passion for cognitive science complement her work. Joelle's non-linear, 15-year career in software development has provided her with diverse perspectives. You can link with Joelle Tegwen on LinkedIn.

18 Juli 15min

Building High-Performing Teams Through Three Essential Elements | Joelle Tegwen

Building High-Performing Teams Through Three Essential Elements | Joelle Tegwen

Joelle Tegwen: Building High-Performing Teams Through Three Essential Elements Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joelle identifies three essential characteristics for Scrum Master success: psychological safety, collaboration, and cross-skilling with role blurring. She emphasizes the importance of teams being comfortable with conflict, drawing from Amy Edmondson's work and Google's Project Aristotle research. Her approach involves mapping where a team currently stands and focusing on one of these three characteristics at a time. The key is building relationships where challenging each other becomes positive behavior, being clear about what you're trying to achieve with the team, and regularly checking in for feedback. Success comes from creating an environment where team members can grow beyond their individual silos while maintaining strong collaborative relationships. Featured Retrospective Format for the Week: Sailboat Retrospective As a consultant frequently joining new teams, Joelle relies on the Sailboat retrospective format to quickly understand where teams are positioned. Teams use the sailboat metaphor to explain their current situation, which gives her rapid insight into their challenges and strengths. This format is particularly valuable because it helps her identify what not to change - understanding what the team considers their strengths prevents well-intentioned interference with what's already working well. The visual metaphor makes it easy for teams to express complex dynamics while providing the facilitator with actionable intelligence for coaching direction. Self-reflection Question: Looking at your current team through the sailboat metaphor, what would you identify as the wind in your sails versus the anchors holding you back, and how might this perspective change your improvement priorities? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Joelle Tegwen  Joelle helps teams build products that customers love in a sustainable way and with high-quality. She creates environments that foster high performing teams improving their interactions. Her background in science and passion for cognitive science complement her work. Joelle's non-linear, 15-year career in software development has provided her with diverse perspectives. You can link with Joelle Tegwen on LinkedIn.

17 Juli 12min

Breaking Knowledge Silos Through Strategic Skill Sharing | Joelle Tegwen

Breaking Knowledge Silos Through Strategic Skill Sharing | Joelle Tegwen

Joelle Tegwen: Breaking Knowledge Silos Through Strategic Skill Sharing Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Working as a Scrum Master on a team rewriting an old application, Joelle faced a significant challenge: experienced developers were located in India while new, experienced developers brought in locally lacked familiarity with the medical domain. Drawing inspiration from The Phoenix Project, she implemented a skills matrix to address the knowledge silos that were preventing new team members from contributing effectively.  Using a teacher-student model, initially frustrated leaders who had to work with "students" discovered within 2-3 sprints that they were also learning new things and no longer carried the pressure of being the only ones with critical knowledge. The new team members brought fresh ideas that improved the codebase, and when the team eventually grew too large, the skills matrix facilitated smooth self-selection for team reorganization. What started as a solution to get new hires productive evolved into a comprehensive approach to knowledge sharing and team scalability. Self-reflection Question: Where do knowledge silos exist in your current team or organization, and how could you implement structured knowledge sharing to transform those constraints into learning opportunities? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Joelle Tegwen  Joelle helps teams build products that customers love in a sustainable way and with high-quality. She creates environments that foster high performing teams improving their interactions. Her background in science and passion for cognitive science complement her work. Joelle's non-linear, 15-year career in software development has provided her with diverse perspectives. You can link with Joelle Tegwen on LinkedIn.

16 Juli 12min

How to Break Through the 'Not My Problem' Mentality | Joelle Tegwen

How to Break Through the 'Not My Problem' Mentality | Joelle Tegwen

Joelle Tegwen: How to Break Through the 'Not My Problem' Mentality Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. As a consultant often entering teams when problems already exist, Joelle encountered a team that took months to get anything into production. While some IT leaders and QA folks didn't see this as problematic, Joelle discovered the QA team was actually struggling with constant retesting due to work coming back repeatedly. She helped the team articulate the value of needed changes and discovered they didn't know how to split stories effectively. By focusing on what they could do rather than what they couldn't, and implementing test automation to enable smaller stories, the team began making meaningful progress toward more sustainable delivery practices. Featured Book of the Week: How Minds Change by David McRaney David McRaney, who runs the podcast “You Are Not Smart” about cognitive biases, presents a powerful insight in “How Minds Change”: we don't actually change other people's minds through arguments or facts. Instead, we need to create space for others to reflect and change their own minds. Joelle recommends this book because it fundamentally shifted her approach to working with teams. The book introduces techniques like Deep Canvassing, which focuses on asking people to tell their story and share what's happening to them, rather than trying to convince them with logic alone. This approach aligns perfectly with Joelle's belief in allowing space for people to reflect while trusting that they have good answers within themselves. Self-reflection Question: How might your current approach to influencing change shift if you focused more on creating space for reflection rather than presenting arguments and facts? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Joelle Tegwen  Joelle helps teams build products that customers love in a sustainable way and with high-quality. She creates environments that foster high performing teams improving their interactions. Her background in science and passion for cognitive science complement her work. Joelle's non-linear, 15-year career in software development has provided her with diverse perspectives. You can link with Joelle Tegwen on LinkedIn.

15 Juli 15min

Why Your Scrum Master Job Needs a Reset with Every Leadership Change | Joelle Tegwen

Why Your Scrum Master Job Needs a Reset with Every Leadership Change | Joelle Tegwen

Joelle Tegwen: Why Your Scrum Master Job Needs a Reset with Every Leadership Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joelle shares her experience as a coach and Scrum Master at a small startup where multiple companies had merged over several years. When a new VP with a conservative approach replaced her original sponsor who favored significant change, Joelle failed to adapt her tactics and align with the new leadership's direction.  She emphasizes the critical importance of listening to feedback from leaders and avoiding the anti-pattern of only listening to peers and direct managers instead of higher-level leadership. Joelle explains that whenever you get a new leader, your job essentially starts over again, requiring you to discover their goals and style through interviews about their priorities. She stresses that change happens through people, not just actions, and that pushing too hard creates more resistance. In this segment, we refer to the book The First 90 Days by Michael D. Watkins and the Deep Canvassing Technique.  Self-reflection Question: How do you currently assess and adapt to new leadership styles in your organization, and what steps could you take to better align your change management approach with leadership expectations? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Joelle Tegwen  Joelle helps teams build products that customers love in a sustainable way and with high-quality. She creates environments that foster high performing teams improving their interactions. Her background in science and passion for cognitive science complement her work. Joelle's non-linear, 15-year career in software development has provided her with diverse perspectives. You can link with Joelle Tegwen on LinkedIn.

14 Juli 14min

The Mobile Product Owner—Why Great POs Have Legs and Use Them | Pascal Papathemelis

The Mobile Product Owner—Why Great POs Have Legs and Use Them | Pascal Papathemelis

Pascal Papathemelis: The Mobile Product Owner—Why Great POs Move Around and Talk to People Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Visionary Communicator Pascal describes great Product Owners as excellent communicators who possess the courage to confront stakeholders when necessary. These exceptional POs thrive as decision makers and understand the importance of being mobile - they have "legs and walk around to meet stakeholders" rather than remaining isolated in their offices. Great Product Owners maintain a clear vision and excel at breaking down products into granular items that teams can easily pull from the backlog. They demonstrate superior backlog management skills and understand how to focus on creating systems that collect valuable feedback. Pascal emphasizes that it's critical to help Product Owners develop these capabilities so they can flourish in their role as the primary decision makers for their products. The Bad Product Owner: The Dominating Manager Pascal encountered a challenging Product Owner who exhibited several destructive anti-patterns. This PO dominated meetings by talking most of the time while the team remained silent, creating an environment where team members felt unsafe to contribute. The situation was complicated by the fact that this Product Owner also served as the line manager for the team members, blurring the boundaries between product decisions and personnel management. This dual role created a power dynamic that inhibited healthy team collaboration. The PO went so far as to stop retrospectives, even when Pascal explained how these sessions could benefit the entire team. Pascal identifies a critical anti-pattern: when a Product Owner has no channel of communication or coaching support, and they resist help, it becomes impossible to improve the situation. Self-reflection Question: What steps could you take to help Product Owners in your organization develop better communication skills and create safer environments for team collaboration? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Pascal Papathemelis  Pascal is an Agile & Professional Coach that wants to make a positive impact to the people working with. Coaching in Finnish, German and English language. Focus areas are human factors, outcomes, effectiveness, flow, decision making, clarity and constant improvement. You can link with Pascal Papathemelis on LinkedIn.

11 Juli 16min

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