Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams
PR doesn’t work when the artist is missing from the plan.In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, s...
2 Feb 16min
Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers
PR isn’t press runs. It’s strategy, protection, and narrative control.In this clip from The Manager’s Playbook, Didier Morais breaks down what most artists and managers misunderstand about music PR: a...
1 Feb 12min
Inside the Playbook: Didier Morais on The Mindset Shift Artists & Managers Need to Grow
In this clip from The Manager’s Playbook, Didier Morais, founder of Vital Versatility PR, breaks down the part of the music business that decides who lasts: mindset, leadership, and staying calm under...
31 Jan 18min
Inside the Playbook: Didier Morais on What a Music Publicist Actually Does
In this clip from The Manager’s Playbook, Didier Morais, found of Vital Versatility PR, breaks down the part of the music business most artists skip: storytelling and adaptability.Because in today’s i...
30 Jan 12min
The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy
In this episode of The Manager’s Playbook, I sit down with Didier Morais, PR strategist, former journalist, and founder of Vital Versatility, to break down what real public relations looks like in tod...
27 Jan 2h 3min
Inside the Playbook: Steve Rifkind on How Akon Blew Up Without a Music Video
Steve Rifkind breaks down the real story of Akon’s breakout, and it’s a masterclass in how hits actually happen before the industry “agrees” they should.In this clip, Steve explains how “Locked Up” st...
26 Jan 9min
Inside the Playbook: Steve Rifkind on How He Negotiated Wu-Tang’s Deal with a CHAIR?!?
Steve Rifkind breaks down the behind-the-scenes reality of Wu-Tang Clan’s record deal negotiations, the kind of label-room pressure that shapes careers, catalogs, and legacies.In this clip, Steve walk...
25 Jan 17min
Inside the Playbook: Steve Rifkind on How He Invented Street Teams
Steve Rifkind breaks down one of the most important “from nothing to systems” stories in the music business. With just $5,000 to his name, he invests in a simple booklet and turns it into real leverag...
24 Jan 17min
