149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Avsnitt(211)

43. Göran Lindö , CEO, EcoOnline - How to leverage a Merger & Acquisition (M&A) strategy to fuel growth!

43. Göran Lindö , CEO, EcoOnline - How to leverage a Merger & Acquisition (M&A) strategy to fuel growth!

In this episode, we speak with Göran Lindö, CEO of EcoOnline, the fast-growing Workplace Safety Platform out of Norway on their M&A Strategy! Göran shares with us how they've been fueling their expan...

6 Sep 202244min

42. Chris Walker , CEO, Refine Labs -  Do you have a Revenue R&D strategy?

42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, th...

2 Sep 202246min

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scrip...

18 Aug 202235min

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-T...

14 Juli 202250min

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k cus...

4 Juli 202247min

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most pr...

16 Juni 202239min

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, a...

2 Juni 202238min

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS compan...

19 Maj 202229min

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