Why Nostalgia Sells Even For New Brands
Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copyi...
5 Jan 35min
"I Have Too Many Ideas and Analysis Paralysis. Help!"
Listener Melissa calls the Help Line today because she's experiencing some analysis paralysis (haven't we all). Jason gives her a formula to help her determine which parts of her work she should chang...
29 Dec 202535min
How to Start a Million-Dollar Business in a Weekend
Yes, you can start a million-dollar business in a weekend. Noah Kagan, founder of AppSumo and author of the book "Million Dollar Weekend", shares how the foundations of a great business come together ...
22 Dec 202528min
How to Build Brand Awareness Without Paying for Ads
Building brand awareness doesn’t have to cost big bucks. It can be as simple as leveraging your relationships in the community. The founders of Cold Blooded and Bizarre share how they built a beloved ...
15 Dec 202530min
Shark Tank’s Robert Herjavec: Here’s How to Impress An Investor
You’ve seen Robert Herjavec make deals on Shark Tank, but do you actually know how he thinks? In this candid conversation, Robert breaks down the real questions investors should ask, and the common mi...
8 Dec 20251h 2min
Coach’s Longtime CEO Had An Intense Hiring Process
When Lew Frankfort joined Coach in 1979, he knew nothing about fashion but he understood people. That skill became the foundation of his leadership and the reason he transformed Coach from a small, ov...
1 Dec 202530min
How to Get Out of a Creative Rut
Feeling stuck? Uninspired? Unsure how to find the right answer to the problem you're trying to solve? Scott Anthony can get you unstuck. He teaches strategy at the Tuck School of Business at Dartmout,...
24 Nov 202525min
How to Find a Problem Worth Solving
What makes an idea truly worthy of your time? Nir Zicherman, co-founder of Anchor and former Head of Audiobooks at Spotify, thought he’d left the startup world behind. But he kept wondering if he coul...
17 Nov 202534min
