How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622

Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process.

Video is powerful

• Video can be daunting and somewhat intimidating.
• Using video in emailing a prospect adds a deeper touch.
• It takes 8-12 touchpoints. Video expands your ability to build trust.
• Individualize your video for a stronger impact.
• Your video is a great way to introduce you and your company to all decision-makers.
• Personalization at the top of the sales funnel.

Create helpful content for your prospects

• Developing the business relationship with video will launch you further than the funnel.
• Rinse and repeat your bank of video content.
• Make a video answering commonly asked questions from your prospects.
• 95% of retention is increased when you use a video.

Top use cases to utilize video

• Put context to your video to make a lastly impression
• Send a video when you are being ghosted by your prospect.
• Develop a journey map for your video content.
• Have fun!

“Video is what makes great salespeople memorable.”– Chad Lakin

• Connect with Chad on LinkedIn or Shootsta

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Credits

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Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com