Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success

In Episode 41 of the Business Development Podcast, host Kelly Kennedy discusses the importance of belief in selling a product or service. Kennedy emphasizes that if after six months, a person is still struggling to connect with the product or service they are selling, and if they cannot demonstrate or believe in its value, then they are unlikely to succeed in their role. Kennedy highlights that it is crucial to sell oneself on the product or service before being able to sell it to others. Believing in the product or service is not only essential for personal motivation and job satisfaction, but it also plays a critical role in business development, marketing, and sales success.Kennedy acknowledges that it may take time to truly understand and appreciate the value of a product or service, and that there may be challenges in believing in something that one does not create personally. However, Kennedy emphasizes that it is necessary to genuinely want to meet people and be passionate about sharing the value of the product or service in order to be successful in sales and business development. Kennedy encourages individuals who do not believe in the product or service they are selling to consider moving on to something else that they can believe in more. Overall, believing in what you sell is crucial for both individual and company success in business development.Key Takeaways: It is crucial to believe in the product or service you are selling before you can effectively sell it to others. Self-motivation and a drive to win are essential for success in business development, marketing, and sales.It is challenging to be motivated to sell something you don't believe in.Take the time to truly understand and see the value in the product or service you are selling.Selling a product or service you didn't create is different from selling something you believe in.Believing in your product or service is critical for your own success, the success of the product or service, and the company as a whole.If you are struggling to see the value or believe in the product or service after six months, it may be time to consider moving on.Building confidence and demonstrating conviction in what you sell is important for effective sales.Belief in your product takes time, but not too much time. Give it six months before reevaluating.Belief needs to align with your values and principles.Belief is contagious and can positively impact your sales and success.Regularly monitoring business development efforts, providing weekly reports, and keeping a close eye on results can help ensure success.Genuine belief in a product or service is necessary to put in the effort required to be successful in sales.

28 Juni 202330min

In Episode 40 of The Business Development Podcast, host Kelly Kennedy welcomes marketing expert Esther Hall as the guest. Throughout the episode, the two discuss various topics related to business development and marketing, emphasizing the importance of storytelling, emotional connection, and the role of every individual in an organization in representing the company. They also delve into the significance of personalizing marketing efforts, overcoming fears of cold calling, and the fun and rewarding aspects of business development. Esther Hall shares her experience in the wine industry and her passion for marketing, while also discussing her role as the marketing manager for North America at Fluor.Overall, the episode provides valuable insights and advice on business development and marketing strategies, ensuring that companies effectively connect with their audience and grow their business.Key Takeaways: Business development and marketing are essential for establishing an emotional connection and understanding with customers.Sales and marketing skills are crucial for all employees, regardless of their role in the company.Companies should focus on involving all employees in marketing and representing the brand to clients.Effective marketing involves storytelling, personalization, and understanding the pain points of customers.Business development and marketing can be a fulfilling and enjoyable career path.Actively marketing and making cold calls are still relevant and effective strategies in the 21st century.Creating a strong brand power and differentiating oneself from competitors is crucial in selling products or services.Building personal connections and human interaction are fundamental to business success.Marketing is a form of psychology and understanding consumer behavior is key.The decline in dating apps highlights the importance of human interaction and connection in various aspects of life.Confidence and perseverance in sales and marketing efforts are necessary for business growth.Understanding the competitive landscape and adapting marketing strategies accordingly is crucial.Companies should embrace and empower business development professionals to drive success.

25 Juni 202353min

In episode 39 of the Business Development Podcast, host Kelly Kennedy discusses 15 characteristics that high-level business development personnel should possess. He emphasizes the importance of believing in the product or service being sold, as lack of belief can hinder the ability to sell effectively and feel good about it. Likability and honesty are key in building trust with customers, and being kind and genuine can go a long way in business development. Kelly also highlights the need for accountability, structure, and organization in order to be successful in this field. Overall, the episode serves as a guide for both those hiring for business development positions and individuals looking to improve their skills in this area.In this episode, Kelly Kennedy, the host of the Business Development Podcast, shares 15 essential characteristics for high-level business development personnel. He emphasizes the importance of being confident in the product or service being sold, as this confidence can greatly impact the ability to sell effectively. Likability is also highlighted as a critical attribute for success in business development, along with honesty and building trust with customers. Kelly discusses the need for accountability and structure, as well as the importance of staying organized. He concludes the episode by expressing gratitude to the listeners for their support and encourages them to continue tuning in for valuable business development advice and experiences.Key Takeaways: It is important to believe in the product or service you are selling in order to sell it effectively and feel good about it.Building trust with customers is essential and can be achieved by being kind, likable, and honest.Likability is a critical characteristic in business development and cannot be taught.Being organized and keeping detailed notes is important for success in business development.Confidence is key in sales and business development, and it is important to be able to stand behind the product or service being sold.Accountability and structure are important qualities for business development professionals and can contribute to their success.Likability and confidence are often innate traits in successful business development people.It is important to genuinely love and believe in what you sell to be successful in business development.Being adaptable and willing to improve can help business development professionals up their game.Likability and rapport-building skills are important in quickly establishing connections with customers.Following a structured process and holding oneself accountable are important for success in business development.Staying organized and being diligent in completing necessary tasks is crucial for success.Likability and confidence are highly valued qualities in business development professionals.Being likable and believing in the product or service being sold can make selling easier and more effective.

21 Juni 202341min

Episode 38 of the Business Development Podcast with host Kelly Kennedy features an interview with Jesse Schewchuk, the founder of Modern Muse Media. Jesse shares her journey from the film and television industry to becoming a leading expert in video marketing and brand development. She explains her motivation for starting her own business and the importance of mentors in her success. The episode emphasizes the power of video in business promotion and marketing, as well as the need for authenticity and genuine content. Kelly and Jesse also discuss the evolving role of social media and the impact of the pandemic on remote work and video production.In summary, episode 38 of the Business Development Podcast delves into Jesse Schewchuk's background in the film and television industry and her transition to helping industry professionals build their brand through video marketing. The episode highlights the importance of mentors and the power of storytelling. It also discusses the increasing importance of video in business promotion and the shift towards authentic and genuine content. The impact of the pandemic on remote work and video production is also explored.Key Takeaways: Building a personal brand through storytelling and video can help grow your business.Waiting for the right moment to tell your personal story can be important for success.Mentorship and support from others, especially in the early stages of entrepreneurship, can be valuable.Embracing authenticity and being true to oneself can attract and connect with others.Recognizing the power of video and social media for business promotion and marketing.Teaching individuals to create their own professional videos can be more effective than hiring a professional company.The importance of capturing genuine and authentic moments in business through video content.Overcoming challenges and obstacles can lead to personal and professional growth.The value of sharing stories and experiences to inspire and educate others.Recognizing and seizing opportunities in emerging industries or trends can lead to success.The significance of networking and building relationships in business development.Emphasizing the importance of mentorship and the role it plays in long-term business success.The value of perseverance and persistence in building a successful career or business.Acknowledging the need for continuous learning and staying ahead of industry trends.The power of storytelling and video in creating a unique and memorable personal brand.

18 Juni 20231h 8min

In episode 37 of the Business Development Podcast with host Kelly Kennedy, he reflects on his career in business development, expressing his pride in being able to give back and promote the value of business development. He mentions meeting Joel on a previous episode and recommends listeners to check it out for valuable insights. Kelly shares that when he first started in business development, he lacked organization and structure but has since learned valuable lessons and provides ten tips for thriving in business development. He emphasizes the importance of utilizing a CRM tool and prioritizing new business development. Kelly expresses gratitude to his listeners for their support and shares updates on the podcast's growth, encouraging them to leave reviews and tell their friends. In the summary of the episode, Kelly highlights the importance of separating business development from account management and inside sales, and recommends focusing on new business connections. He also suggests using a notepad for note-taking during meetings and tasks. Kelly expresses appreciation for Joel's contribution to the show and mentions his company, North Then West, which helps with value proposition for businesses. He concludes by thanking the audience for their ongoing support and encourages them to continue following the podcast for future episodes.Key Takeaways: It is important to be organized and structured in business development.Using a CRM tool is essential in tracking and managing customers.Separating business development from account management can lead to better results.Value proposition should be a focus in business development.Taking notes and keeping organized records is crucial.Business development podcasts and resources can provide valuable tips and insights.Building new business connections is a key aspect of business development.Setting goals and tasks in a structured manner can increase productivity.Implementing a CRM tool, such as Pipe Drive, can streamline business development processes.Word-of-mouth marketing and referrals are important for the growth of a business.

14 Juni 202345min

In Episode 36 of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, the founder of North Then West. The episode focuses on the concept of value proposition and the importance of understanding and communicating it effectively. Joel shares his experiences helping companies identify their value proposition and refocus themselves to become leaders in their industries. He also discusses the challenges of differentiating oneself in the market and emphasizes the significance of culture in a company's success. Throughout the interview, Kelly expresses his appreciation for Joel's expertise and the impact of his work on the business development field.In summary, Episode 36 of the Business Development Podcast delves into the topic of value proposition and its role in business success. Joel Magalnick shares insights from his experience helping companies discover and leverage their unique value proposition. The episode highlights the importance of culture and differentiation in building a successful company, while also discussing the underrepresentation of business development in the media. Throughout the interview, Kelly Kennedy expresses his admiration for Joel's work and emphasizes the value of understanding and effectively communicating a company's value proposition.Key Takeaways: Value proposition is a crucial aspect of business development that is often overlooked and underrepresented.Companies need to differentiate themselves and communicate their value to customers in order to be successful.Understanding and articulating a clear value proposition is important for both small and large companies.Building a strong company culture and getting everyone on the same page is important for developing and delivering a compelling value proposition.Consulting companies like North Then West specialize in helping companies define and refine their value proposition.

11 Juni 20231h 23min

In episode 35 of the Business Development Podcast, host Kelly Kennedy discusses the importance of business development and how it can benefit companies. He emphasizes the need for brand awareness and recognition and explains that passive marketing strategies, such as relying solely on ads and online presence, are not enough in today's saturated market. Kelly shares his own experiences and the challenges he faced when starting Capital Business Development. He also mentions the benefits of active marketing strategies, such as directly reaching out to potential clients and building one-on-one relationships. The episode concludes with a story about a phone call received by Cole at Capital Business Development and the importance of business development in driving growth and success.In summary, episode 35 of the Business Development Podcast highlights the significance of business development for organizations. Kelly Kennedy discusses the limitations of passive marketing strategies and advocates for implementing active marketing strategies in order to achieve brand awareness and recognition. He emphasizes the need for businesses to actively reach out to potential clients and build relationships rather than relying solely on passive methods. The episode ends with a story that illustrates the impact of business development and showcases its value in supporting business growth and success.Key Takeaways: Business development is important for creating brand awareness and driving growth.Passive marketing strategies are not effective in highly saturated markets.Active marketing strategies, such as making introductions and building relationships, are necessary for success.Business development requires proactive efforts and cannot solely rely on waiting for the phone to ring.Mental health and wellness should be prioritized in the business development process.

7 Juni 202332min

Episode 34 of The Business Development Podcast is an interview with Tash Jefferies, an entrepreneur who shares her personal journey with mental health and wellness. Tash emphasizes the importance of taking care of oneself and prioritizing mental and emotional well-being, especially for founders, entrepreneurs, and high-performance individuals. She discusses how she neglected her own health and put her responsibilities above her own well-being, but now recognizes the importance of self-care and the need to have a support system. Tash also highlights the role of exercise in relieving stress and building resilience, and encourages listeners to make time for themselves and seek help if needed. This episode provides valuable insights and actionable advice on how to develop resiliency and prioritize personal health in the business world.In this episode, Kelly Kennedy, the host of The Business Development Podcast, interviews Tash Jefferies, an entrepreneur who shares her personal journey with mental health and wellness. Tash emphasizes the importance of taking care of oneself, prioritizing mental and emotional well-being, and building resiliency. She discusses her experience of neglecting her own health and the impact it had on her life, as well as the importance of having a support system and seeking help when needed. Tash also highlights the role of exercise in relieving stress and shares tips on how to incorporate it into a busy schedule. This episode provides listeners with valuable advice on how to prioritize personal health and well-being in the business world.Key Takeaways: Mental health is a serious topic and should be taken seriously.Many people, including CEOs and high-performing individuals, struggle with mental health.It is important to prioritize personal well-being and take time for self-care.Exercise and physical activity can be a helpful stress reliever.Building resilience is crucial for entrepreneurs and business leaders.It is important to have a support system and someone to talk to about mental health challenges.Compartmentalization can be a useful tool in managing work and personal life, but it is important to also take care of oneself outside of work.Ignoring mental health issues does not make them go away and it is important to address them.Loss and grief can have a significant impact on mental health.Finding balance between work and personal life is important for overall well-being.

4 Juni 20231h 13min