52. Passion, Purpose, Connection & Community Through Group Fitness with Kristin Watson of Purvelo

Today’s guest is Kristin Watson, founder of the fitness and wellness brand purvelo. Kristin Watson loves to empower, inspire and most of all collaborate with young minds to build better communities for everyone. After earning her BFA from West Virginia University, she took her first job in New York as a middle school art teacher. After 10 years in the field of education and a Masters in early Childhood Literacy, curiosity and creativity got the best of Kristin and she left her career to go work for lululemon. Working to help scale lululemon showrooms to full fledge stores Kristin caught the entrepreneurial bug and set a goal of launching her own fitness and wellness brand, pūrvelo. As an experienced and results-driven strategic leader with a demonstrated track record in brand development as well as growth in scalable industries, Kristin quickly scaled pūrvelo to 4 markets in 4 years. In 2020 Kristin lead pūrvelo to launch their own clothing apparel line as well as their own on demand platform. Years of experience with a diverse background of knowledge, particularly dealing with Gen Z, Kristin specializes in both people and brand development and is always game to help small town business scale to big time opportunities. In 2022, Kristin inked a Franchising deal with Paul Flick and Extraordinary Brands to build the pūrvelo community across North America.

In our conversation we discuss

• Her path to entrepreneurship, why she chose to launch a cycle studio brand, and why she is such a firm believer in group fitness as a whole
• The importance of cultivating connection and community
• What she has learned about resilience and leadership, especially while navigating her business through the COVID-19 pandemic
• Why she believes the studio fitness industry is going to come back stronger than ever and why she would do it all again many times over
• Her top factors for running a successful business and how to tap into your passion and purpose

Resources:

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Purvelo

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