Ep 178: From Insight to Innovation - Featuring Flyodd Wood, Andrea Ng & Perrine Cavat

Ep 178: From Insight to Innovation - Featuring Flyodd Wood, Andrea Ng & Perrine Cavat

Explore the evolving landscape of brand strategy, consumer insights, and luxury innovation with the top marketing leaders from 1HQ, Canvas8 and Diageo.

Floydd Wood, Strategy Director at 1HQ, shares his expertise on brand strategy and the creative solutions driving his agency’s success. Andrea Ng, APAC Insights Director at Canvas8 and our moderator for the conversation, tells us about the latest consumer insights and cultural trends shaping the Asia-Pacific market. Perrine Cavat, Luxury Scotch Innovation Director APAC at Diageo, discusses the innovations and strategies redefining luxury scotch brands in the region.

Together, they explore the impact of evolving consumer preferences, the role of innovative strategies in brand success, and the future of luxury marketing. They also reflect on their personal experiences, challenges, and successes within their fields.

Listen to the full episode to gain valuable insights into brand strategy, consumer behaviour, and luxury innovation, and discover the latest trends driving the marketing and business forward.

Subscribe to the BritCham Singapore Podcast on your favourite player, and please take a moment to give us a 5* rating if you enjoyed the show.

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Avsnitt(196)

Ep.195: Delivering the Energy Transition Across APAC

Ep.195: Delivering the Energy Transition Across APAC

What does it take to build trust in a multi-billion-dollar energy project? And why are so many organisations struggling to prove their own net zero progress?In this episode of the BritCham Singapore p...

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Ep. 194: Adventure, Resilience, and Purpose - Leadership Lessons from a World-Record Adventurer

Ep. 194: Adventure, Resilience, and Purpose - Leadership Lessons from a World-Record Adventurer

In this episode of the BritCham Singapore Podcast, Co-Chair of the Marketing & Communications Committee Andrew Clark sits down with world-record adventurer Louis Alexander to explore the mindset behin...

12 Mars 37min

Ep. 193: In Conversation with Ben Richardson, CEO, Sulnox

Ep. 193: In Conversation with Ben Richardson, CEO, Sulnox

In this episode, BritCham Singapore’s Head of Trade Services, Louise Beazor, sits down with Ben Richardson, CEO of Sulnox, for a deep dive into green technology, decarbonisation, and the practical cha...

10 Dec 202528min

Ep. 192: In Conversation with Jim Fitzsimmons, Principal, Control Risks

Ep. 192: In Conversation with Jim Fitzsimmons, Principal, Control Risks

In this episode of the BritCham Podcast, Daisy Radford, Managing Director – APAC at Reversec, sits down with Jim Fitzsimmons, Principal at Control Risks, for a deep dive into one of the most complex a...

19 Nov 202520min

Ep. 191: In Conversation with Honor Puciato, UK Ambassador for Aviation

Ep. 191: In Conversation with Honor Puciato, UK Ambassador for Aviation

Can aviation truly take flight toward a sustainable future?And who will lead the way?In this episode of the BritCham Podcast, Chamber Vice-President Simon Middlebrough sits down with our guest Honor P...

28 Okt 202542min

Ep. 190: In Conversation with Sir Martin Sorrell, Founder of S4 Capital PLC

Ep. 190: In Conversation with Sir Martin Sorrell, Founder of S4 Capital PLC

What does it take to build a global PR and advertising empire in the age of AI?In this special episode of the BritCham Podcast, Co-Chair of the Marketing & Communications Committee Andrew Clark sits d...

22 Okt 202555min

Episode 189 - In Conversation with Imane Jamal Eddine

Episode 189 - In Conversation with Imane Jamal Eddine

In this episode of the BritCham Podcast, Executive Director David Kelly sits down with Imane Jamal Eddine, General Manager and Head of Sales for Digital Natives, VCs & Startups, Asia at Microsoft, to ...

9 Okt 202529min

Ep 188: Unlocking Climate Resilience: Insurance, Investment & Innovation with Howden

Ep 188: Unlocking Climate Resilience: Insurance, Investment & Innovation with Howden

In this episode, BritCham Singapore’s Executive Director David Kelly is joined by Howden’s leadership team—Anthony Hobley (Deputy Chair, Climate Risk and Resilience), Daniel Fairweather (Head of Food ...

28 Juli 202546min

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