#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

Send us a text When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results. In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, b...

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Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings.

15 Mars 202330min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Mars 202330min

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Send us a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at the store-level. As part of this focus, The Coffee Bean and Tea Leaf recently launched their newest customer loyalty initiative — Discovery Pass. The program helps new Coffee Bean Rewards members try more menu products with discounts ...

1 Mars 202316min

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Send us a textLoyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Feb 202313min

Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal

Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal

Send us a textLoyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Feb 202315min

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

Send us a text Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle dishes, as well as salads, soups, and desserts. Noodles & Company’s mission since its beginning in 1995 has been to inspire and nourish every team member, guest, and community it serves. Mark Johnson, CEO of Loyalty360 met with Sta...

13 Feb 202322min

Wrapping Up Rewards: Chipotle’s Recipe for Success

Wrapping Up Rewards: Chipotle’s Recipe for Success

Send us a textJason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources.Mark Johnson, CEO of Loyalty360 met with Jason Scoggins to discuss the brand’s customer loyalty efforts, how they address new trends in data and personalization, and their new program: Freepotle.

9 Feb 202317min

Loyalty360 Loyalty Live | Robert Passikoff, Brand Keys

Loyalty360 Loyalty Live | Robert Passikoff, Brand Keys

Send us a textLoyalty360's Mark Johnson interviews Robert Passikoff, Brand Keys to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

7 Feb 202333min

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