#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

Send us a text When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results. In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, b...

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Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Jan 202322min

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Tom Madden and Bindu Gupta, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

24 Jan 202318min

Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Send us a textLoyalty360's Mark Johnson interviews Nina Rose, The Lacek Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

17 Jan 202311min

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Send us a textLoyalty360 interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

10 Jan 202315min

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send us a textLoyalty360's Mark Johnson interviews Mladen Vladic, FIS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Jan 202319min

Navigating Togetherness in a Post-Covid World

Navigating Togetherness in a Post-Covid World

Send us a text Loyalty360 CEO Mark Johnson spoke with author and event specialist Doug Binder about his recent publication, and what the new dynamics of gatherings mean for the future of business events, especially as it relates to customer loyalty.

2 Dec 202224min

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Send us a textLoyalty360's Mark Johnson interviews Nick Casares, PolyientX, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

29 Nov 202216min

The Art of Loyalty: Profiting from Creativity

The Art of Loyalty: Profiting from Creativity

Send us a textLoyalty360 CEO Mark Johnson spoke with Miriam Schulman about her upcoming book release, “ARTPRENEUR: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity,” coming to bookstores this January, and how the ideas presented can be carried over into the business world and more importantly, into brand loyalty.

21 Nov 202228min

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