Cereal Wars - Breakfast of Champions | 2
Business Wars17 Juli 2019

Cereal Wars - Breakfast of Champions | 2

It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother.

But there’s about to be another entrant to the cereal business. General Mills is an upstart out of Minneapolis with an idea for a new cereal that will help the company stand out from the competition. The donut-shaped oat puffs even have a catchy name: Cheerioats.


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Hearst vs Pulitzer - Interview with Gabriel Kahn | 7

Hearst vs Pulitzer - Interview with Gabriel Kahn | 7

Joining us today is Gabriel Kahn, a professor of journalism at the University of Southern California. He’s a former Los Angeles bureau chief for the Wall Street Journal and a frequent commentator on m...

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Hearst vs Pulitzer - Days of Atonement | 6

Hearst vs Pulitzer - Days of Atonement | 6

By 1900, the days of yellow journalism were already fading, and both William Hearst and Joseph Pulitzer were searching for a new direction even as their newspapers diverged.Hearst tries for a politica...

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Hearst vs Pulitzer - Newsies | 5

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Hearst vs Pulitzer - War Drums | 4

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Hearst vs Pulitzer - The Price of News | 3

Hearst vs Pulitzer - The Price of News | 3

In 1883, 15 years before the Headless Torso Murder, New York City's population was rapidly growing and the newspaper scene was pretty sleepy. The city's nearly 50 daily papers, even the small New York...

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Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

Hearst vs Pulitzer - The Headless Torso, Part 2 | 2

In 1897, America looked very different. Carriages rolled through the streets of New York. Mass media was just growing up, and Hearst was convinced that carrier pigeons - hunted to extinction by 1914 -...

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Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

Hearst vs Pulitzer - The Headless Torso, Part 1 | 1

This is the beginning of a mystery, a great business rivalry, and a look into American history. To tell the story of Hearst vs Pulitzer, we called our friend Lindsay Graham over at American History Te...

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Gregor Mendel vs the World - American Innovations | 1

Gregor Mendel vs the World - American Innovations | 1

Host David Brown interviews Steven Johnson, the host of the new podcast American Innovations.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privac...

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