Vaccine Wars | Long Shot | 3
It’s February 2020 and drugmaker Moderna’s sprinting ahead – its Covid vaccine is already poised to enter human trials.But Moderna and its rivals know plenty of vaccines never make it out of trials al...
26 Apr 202127min
Vaccine Wars | The Hype Cycle | 2
It’s 25 years before the pandemic and at the University of Pennsylvania a Hungarian biochemist is fighting a one-woman campaign to figure out how to create mRNA vaccines.But no one wants to fund her r...
21 Apr 202128min
Vaccine Wars | This is Not a Drill | 1
It’s early January 2020, and a mysterious new virus is overtaking the city of Wuhan, China.At first the outbreak barely makes the news, but as the threat comes into focus, scientists spring into actio...
19 Apr 202126min
KFC vs Chick-fil-A | The Fried Chicken Future | 7
After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between...
14 Apr 202123min
David Brown on The Art of Business Wars | 7
Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discu...
13 Apr 202123min
KFC vs Chick-fil-A | Sandwichmania | 6
It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivat...
12 Apr 202122min
KFC vs Chick-fil-A | The Colonel’s Last Stand | 5
It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR f...
7 Apr 202125min
The Art of Business Wars Lesson 4: Positioning
oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your cop...
6 Apr 20214min
