Estée Lauder vs L'Oréal | Skin in the Game | 3
Business Wars10 Feb 2021

Estée Lauder vs L'Oréal | Skin in the Game | 3

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach.

Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.

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Spanx vs Skims | Kim-Oh-No | 2

Spanx vs Skims | Kim-Oh-No | 2

For over a decade, reality star Kim Kardashian was one of Spanx’s biggest boosters. She frequently spoke of wearing the product on the red carpet and on her social media pages, even if she was cutting it, dying it, and sewing multiple pieces together to make it work for her. And in 2017, she decides that’s time to take her deep knowledge of shapewear and start her own company to rival Spanx. Going after the industry leader is no sure bet, but Kardashian has fame and fortune on her side. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Mars 202540min

Spanx vs Skims | Not Your Grandmother’s Girdle | 1

Spanx vs Skims | Not Your Grandmother’s Girdle | 1

In 1998, a young office equipment sales rep named Sara Blakely can’t find anything to wear under a pair of tight fitting white pants. Everything she tries on makes her feel unattractive. In a moment of inspiration, she cuts off the feet of a pair of pantyhose, saving the outfit and the day. She realizes she’s not the only woman who might like a product like this, so she takes her modest life savings and invents a product that changes an entire industry. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Mars 202541min

What Killed Red Lobster? | Chain Reaction | 3

What Killed Red Lobster? | Chain Reaction | 3

Chain restaurants are making a comeback — from Chili’s to Red Lobster, the spots we once passed over are cool once more. But why? Is it due to TikTok? Inflation? Millennial nostalgia? Eater reporter Amy McCarthy joins David to explore the recent ‘chain-aissance’ and whether it can help revive Red Lobster. Later, Jordan Myrick, host of the grocery review site Sporked, tastes some storied Red Lobster offerings to find out if its foray into freezer aisles has paid off. Biscuits, anyone? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Mars 202538min

What Killed Red Lobster? | Swimming with Sharks | 2

What Killed Red Lobster? | Swimming with Sharks | 2

Red Lobster’s new owners dream up a bold plan to revitalize the chain. And they’ve got a Hail Mary — the lure of endless shrimp. But they’ve failed to recognize just how much shrimp Americans can down in one sitting. Celebrities and TikTokers send up a rallying cry to save the chain — but is it enough?Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Mars 202532min

What Killed Red Lobster? | Caught in the Net | 1

What Killed Red Lobster? | Caught in the Net | 1

Red Lobster redefined American dining habits by making seafood accessible to people living outside the coasts. But its heyday didn’t last. Casual observers believe Red Lobster’s demise was an open-and-shut case of an all-you-can-eat deal backfiring. But there are plenty of other suspects. And as America’s #1 seafood restaurant chain fights to keep its head above water, it must reckon with whether it can trust Wall Street’s offer of a lifeline.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Mars 202540min

TikTok vs the U.S.A. | A Ticking Clock | 4

TikTok vs the U.S.A. | A Ticking Clock | 4

President Biden signs a law giving ByteDance until January 2025 to divest from TikTok or the app will be banned in the United States. TikTok decides to fight the law in court. Then the case goes all the way to the Supreme Court. But the company’s best hope to overturn the law lies in the outcome of the 2024 election — or so it thinks.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Feb 202532min

TikTok vs the U.S.A. | Too Big to Fail | 3

TikTok vs the U.S.A. | Too Big to Fail | 3

TikTok realizes its attempts to prove to American lawmakers that the Chinese government doesn’t have access to American user data aren’t working, and they need to change tactics. Becoming more aggressive in their lobbying, TikTok taps into the millions of Americans who use the app to urge lawmakers not to ban TikTok. But their efforts come up short. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Feb 202532min

TikTok vs the U.S.A. | Reeling | 2

TikTok vs the U.S.A. | Reeling | 2

TikTok scrambles to respond to President Donald Trump’s executive order requiring ByteDance sell the app to keep TikTok operating in the U.S. But the election of Joe Biden in November 2020 offers the company a brief reprieve. TikTok works to make a deal with the new administration, but reports come out that TikTok may not have been completely honest about the privacy of American user data, jeopardizing their status in the country yet again. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Feb 202533min

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