Building a strong brand, team and community with Easy Equities

Building a strong brand, team and community with Easy Equities

After releasing their interim results, Purple Group came under fire for their increased expenses. Mainly attributed to their expansion to the Phillippines. This sparked a Twitter 'war', so we thought it would be nice to hear from their Head of Marketing to chat with us about what happened, before diving into how Easy Equities have built their brand, team and community since 2014. 01:18 Twitter wars, playing in the public space 02:36 Partnering in the Philippines 07:21 Partnering in public 11:18 Building Purple from the ground to a thriving community 16:52 Education in the finance 20:28 Building a team & brand 27:30 Lessons from new ventures 30:37 What happens when you hire a dud 34:10 Building a community 40:04 Know your niche 42:45 Education & Partnerships

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