The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Simple Hacks to Generate More Upsells | Ep. #725

7 Simple Hacks to Generate More Upsells | Ep. #725

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [0...

26 Juli 20187min

The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724

The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 11 Billion Dollar Mar...

25 Juli 20187min

7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s To...

24 Juli 201811min

What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are. TIME-STAMPED SHOW NOTES: [00:27] Today’s T...

23 Juli 20189min

7 Dead Simple SEO Tactics That Still Work Today | Ep. #721

7 Dead Simple SEO Tactics That Still Work Today | Ep. #721

In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That ...

22 Juli 20189min

You're Spending Too Much Money! | Ep. #720

You're Spending Too Much Money! | Ep. #720

In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You're Spending Too Much Money! ...

21 Juli 20188min

Do Midroll Ads Really Work? | Ep. #719

Do Midroll Ads Really Work? | Ep. #719

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Re...

20 Juli 20189min

The Number 1 Reason People Don't Buy From Your Site | Ep. #718

The Number 1 Reason People Don't Buy From Your Site | Ep. #718

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Numbe...

19 Juli 20188min

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