The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Number 1 Reason People Don't Buy From Your Site | Ep. #718

The Number 1 Reason People Don't Buy From Your Site | Ep. #718

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Numbe...

19 Juli 20188min

How Much Should You Spend on Marketing Software Per Month | Ep. #717

How Much Should You Spend on Marketing Software Per Month | Ep. #717

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Shou...

18 Juli 20188min

Why You Shouldn't Copy Billion Dollar Companies | Ep. #716

Why You Shouldn't Copy Billion Dollar Companies | Ep. #716

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers. TIME-STAMPED SHOW NOTES: [00:2...

17 Juli 20188min

Why You Should Repeat Your Message Over and Over Again | Ep. #715

Why You Should Repeat Your Message Over and Over Again | Ep. #715

In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Repeat Your Mes...

16 Juli 201810min

A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714

A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Response: N...

15 Juli 201811min

How to Run and Manage Your Marketing Experiments  | Ep. #713

How to Run and Manage Your Marketing Experiments  | Ep. #713

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today...

14 Juli 201811min

Good Marketers Copy, Great Marketers Steal | Ep. #712

Good Marketers Copy, Great Marketers Steal | Ep. #712

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Good Market...

13 Juli 20188min

The Most Exceptional Marketing Campaign in 2018 | Ep. #711

The Most Exceptional Marketing Campaign in 2018 | Ep. #711

In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Most Exceptio...

12 Juli 201811min

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