The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Reach Influencers | Ep. #669

How to Reach Influencers | Ep. #669

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to...

31 Maj 20188min

Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending. TIME-STAMPED SHOW NOTES: [00:27] Today’s ...

30 Maj 20189min

What Marketing Channel is Really Causing Your Sales? | Ep. #667

What Marketing Channel is Really Causing Your Sales? | Ep. #667

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Chan...

29 Maj 20188min

So You're Making Money Now... What's Next? | Ep. #666

So You're Making Money Now... What's Next? | Ep. #666

In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: So You're Making Money Now... Wh...

28 Maj 20189min

Forget Starting a Business, Do This Instead | Ep. #665

Forget Starting a Business, Do This Instead | Ep. #665

In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business. TIME-STAMPED SHOW NOTES: [00:27] Today’s To...

27 Maj 20189min

A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664

A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: ...

26 Maj 20187min

Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663

Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Goin...

25 Maj 20188min

What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Olde...

24 Maj 20188min

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