The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STA...

2 Mars 201810min

How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: H...

1 Mars 20189min

How Long Should You Spend on Marketing Before You Give Up? | Ep. #577

How Long Should You Spend on Marketing Before You Give Up? | Ep. #577

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long...

28 Feb 20189min

How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NO...

27 Feb 20189min

Something Google Doesn't Want You to Know | Ep. #575

Something Google Doesn't Want You to Know | Ep. #575

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:...

26 Feb 201810min

How You Can Make Your Content Addictive | Ep. #574

How You Can Make Your Content Addictive | Ep. #574

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Ma...

25 Feb 201810min

The One Thing That No Marketer Is Going to Tell You | Ep. #573

The One Thing That No Marketer Is Going to Tell You | Ep. #573

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game.  TIME-STAMPED SHOW NOTES: [00:27] Today’s...

24 Feb 20188min

The Simplest Way to Make 6 Figures as a Marketer | Ep. #572

The Simplest Way to Make 6 Figures as a Marketer | Ep. #572

In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset. TIME-STAMPED SHOW NOTES:  [00:27] Today’s...

23 Feb 201810min

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