The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Is It Worth It to Pay $20K for a Mastermind? | Ep. #571

Is It Worth It to Pay $20K for a Mastermind? | Ep. #571

In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membershi...

22 Feb 201810min

How the Rich Get Richer | Ep. #570

How the Rich Get Richer | Ep. #570

In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How the Rich Get Rich...

21 Feb 20189min

How to Market to the Wealthy | Ep. #569

How to Market to the Wealthy | Ep. #569

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people. TIME-STAMPED SHOW NOTES:...

20 Feb 20189min

How You Are Doing Inbound Marketing All Wrong | Ep. #568

How You Are Doing Inbound Marketing All Wrong | Ep. #568

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage. TIME-STAMPED SHOW...

19 Feb 201811min

What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift.  TIME-STAMPED SH...

18 Feb 20189min

How You Can Use the New Facebook Analytics | Ep. #566

How You Can Use the New Facebook Analytics | Ep. #566

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Use the Ne...

17 Feb 20187min

How to Deal with Content Burnout | Ep. #565

How to Deal with Content Burnout | Ep. #565

In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful. TI...

16 Feb 20188min

How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564

How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money.  TIME-STAMPED SH...

15 Feb 201810min

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